Category: Content Creation

How To Create Social Content That Performs?

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Personal branding is the process of managing the way you are presented to others. Social media is a vital element that has to be dealt with care for your personal brand.  It is very vital to have a brand with a focus on social media. A good personal brand will lead to rewarding partnerships, greater credibility, recognition, and prestige.

There are different ways to create effective social content for personal branding. These are:

1. Choose One Or More Areas Of Expertise

Finding two or three distinct aspects can assist you in setting up and focusing on the remaining steps in the process of developing your personal brand strategy. Do you need to pick a topic that a lot of people talk about? Certainly not. It is more crucial that the issue be something you are truly passionate about. You may always go back to your original topics and rebrand as the debate evolves.

2. Inform others of positive statistics and news

Prompting people to react is the greatest method to develop effective social media content. Data and journalism are ideal for this since people enjoy sharing both. People are more likely to believe and value good data and news. Some people may even share such positive statistics and tales with others who enjoy them. Such dramatic facts may undoubtedly resonate with viewers and are an excellent method to develop effective social media posts.

3. Update Your Most Valuable Social Profiles Every Day

Making yourself easy to find is the first step in building a great brand. The following step is to share your joy and knowledge with others. If you want to increase your impact and followers, you must be active on social media. Consistency in tweeting is one of the most essential variables in growth, according to a survey of Twitter followers. According to a survey, individuals who tweet the most have the most followers. You can take part in as many channels as you can, according to your convenience.

4. Social Causes Campaigning

People respond positively to social and economic issues. If your content indicates your brand giving an opinion, it has a strong probability of getting shared. Even if your company isn’t actively involved in social issues, you may nevertheless reap the benefits of them. It also encourages followers to spread the news about the effort.

5. Keep An Eye Out For Mentions Of Your Name And Respond Quickly.

According to a study conducted by Lithium Technologies, 53% of people who tweet a firm expect a response within an hour. You must track mentions about your profile immediately and replies to them must be given as soon as possible. You can even use various tools for this purpose.

6. Make Your Content More Personal

Audiences respond positively to tailored information since it is more relatable to them. According to a Monetate survey, 79 percent of businesses that outperformed their financial goals had a well-documented personalisation plan. Personalization of content can help you connect more deeply with the community. It entails conducting extensive research on your target audience and then adapting your material accordingly.


The strength of your personal brand is overlooked by social media. Many marketers have wrongly assumed that personal branding is only for those people who want to become famous or become a social or online marketing ‘guru’ as such. This is totally untrue. Social media is the best and fastest way for you to develop your personal brand effectively by providing appropriate content which attracts the attention of your target audience.

Powerful tips to curate content for LinkedIn

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Content curation refers to the procedure of searching and shuffling through the content to explore and research the information so that your audience can relate to it.

Content curation can be in any form be it blogs, videos, news, images, podcasts and much more. You don’t have to pick every content and display it to the audience, you need to choose the best and most recent and relevant topics to present so that your audience relates to it. 

There are many benefits as to why one should curate their content, a few of which are being discussed below:

  1. Many people are creating content for similar topics, you need to present that factor by which your audience is captivated.
  2. You have to produce content in a way that will lead to a larger audience.
  3. All the content you prepare does not need to be displayed.
  4. The content which is recent, relevant and effective should only be displayed.

Following are some tips that will help you to curate your content in a way that reaches more people and seems relevant.

Follow influential people

These people add a sense of context to the subject. When you add impact making people, your content starts making more sense as people are able to relate to the ideologies. Also, this activity will help you reach out to more people as the profile and content will become visible through that person. For instance, people like Warren Buffet are considered influential people and his thoughts and ideologies impact people. Since your audience is aware of such people they won’t mind going through your content too.

Newsletter subscription

Subscription to such industries will keep you updated about the facts and trends, the likes and dislikes of people and what they found to be reliable and contextual.

Follow your customers

In a B2B organization, you should follow some of your customers. Doing that will help in a way that your customers will stay updated with your content.

Use aggregator tools

RSS feed aggregators are available on such platforms, which will help you to subscribe to multiple websites and help you deliver the content you desire directly into your inbox. This type of content can be saved and used later to display on your page.


It can be concluded that curation is essential for any type of content. Since numerous people are preparing the same type of content. You should be able to provide them with a unique value so that the audience should consider you. There are many tips available on the internet for the same, a few of which we have discussed above. Follow all the tips to induce high traffic to your posts.

Creating a LinkedIn Post That 50% of Your Network Will Engage With

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LinkedIn is a platform used by numerous professionals (entrepreneurs, CEOs) and students. This platform can be used for job hunting and hiring processes, you can open your company’s page and do a lot of other things. Hence, LinkedIn is an important platform that should be used by anyone who wants to grow their business. It will help you to be more visible to the hiring professionals. Also, you can portray yourself the way you want to make the recruiters sure if they want to hire you or not. You can connect to numerous people and groups. 

By this time we are aware of the system of LinkedIn and what we are required to do to be visible and keep someone engaged to your profile. But now comes the question: how can we make people engage with the posts. For this, there are numerous tips available, some of them are as follows:

Create polls on LinkedIn:

You can create and develop a poll on the page of the company or in the groups. This will help in knowing the opinions of people around a particular topic.

Have a brawny profile:

If you are the Owner/Founder/Executive of the business, you can have connections with the audience to know about the company. You have to tag your company in every post or story you are sharing.

Include static images:

Since images are more visible to people at the rate of two times. They result in attracting more people. Posting nearly three or four images in a single post can help in performing well meticulously for organizations.

Inculcating videos:

As compared to a static picture, video tends to gather five times more audience in which the live videos can engage twenty-four times more people. LinkedIn has a help centre option which helps in carrying out each function if someone is new to it.

Create anecdotes:

Since the employees make the company you head, you need to make them feel inclusive of the nature of business. For that, you can create posts to celebrate your employees. It will help them to acknowledge team moments. LinkedIn provides personalised settings for such vociferates.


The tips for LinkedIn above were related to the engagement of people more with your profile but to create an evident impact from your profile you need to follow certain steps like optimizing your profile with the best skills. You must design a good profile so that when someone views your profile, they remember how important it is. The importance of making connections is undeniable, as it aids in the development of relationships with those already in the industry. You have to create content in a way that relates to your profession and engages people of the same community.

Mastering LinkedIn content marketing

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Why Linkedin? Let’s start with that in the very first place. We all scroll through Instagram and watch reels, don’t we? Well, those are Instagram influencers that we see, have to build up an audience and work in a particular niche. Influencers mainly target the entertainment section. These days, a social media presence says more of a brand than a 10 by 12 feet office. This is why LinkedIn is important.

Importance of LinkedIn

The first thing to know is that LinkedIn has already reached a half-billion user milestone.  They’ve been steadily increasing their base of users since its inception in 2002. Apart from its individual user base, here are some other important factors to use Linkedin:

  • As an entrepreneur, it is a basic need for you to make your business visible. What better place than a business platform such as LinkedIn. 
  • Marketing your brand in the right direction here will help you attract the correct audience for your platform. 
  • Most importantly, it would help you establish B2B connections, to get your bulk requirements. 

The network caters to all kinds of audience that is ready to connect and learn. LinkedIn is accessible in a total of 24 different languages. This allows many people throughout the world to interconnect in their own language.

Ace content marketing at LinkedIn

  1. Firstly, analyze your business, and understand the section of an audience where you would make the most profit. 
  2. Millennials account up a considerable portion of LinkedIn’s entire customer base, as per LinkedIn and Adweek. Once you have identified your target audience, you must make them identify your brand. Regular posts, articles, interactions on others’ relatable posts can easily make this happen. 
  3. Try not to give a sales pitch. These are often ignored by users. Instead, make them realize the value of your product or service. Be authentic.
  4. Make use of relevant hashtags, and geotags to reach a mass of people.
  5. Regularity can take you a long way. Showing up daily helps your audience understand that you are sincere towards your work.
  6. Show them what is different in your brand than your competitors.
  7. Connect with them. You can easily interact with people on their posts. 
  8. Build up a conversation with your target audience in their chatbox. Personalization can take you a long way. 
  9. Lastly, be open to changes. Watch where you and others are making errors and ensure to accommodate the needful changes in your strategy.

LinkedIn can help you boost your business as you can never imagine. Marketing in the right direction can help you take your brand to another level. It will also teach you the importance of being regular and building trust with your users.