Category: LinkedIn Profile Optimization

LinkedIn Experience Section—Show You’ve Got What It Takes

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Updating your LinkedIn profile may be exhausting, difficult, and time-consuming. As a result, many individuals fail to keep their pages up to date. As per research, 87 percent of recruiters look for new talent on LinkedIn. Before asking applicants for screening, they review and analyze their profiles. As a result, it’s critical to keep your LinkedIn profile customized and current.

Your LinkedIn profile’s “Experience” section informs viewers about your previous and present professional duties. Unlike a CV, where you should be careful about the details you present, you have the chance to discuss each of your past employment in depth.

How to write the experience section

As per a study, 45.4 percent of people’s LinkedIn accounts had inaccurate data. This is a red sign since unnecessary information will hinder your possibility of getting that ideal opportunity. Here’s how to write a stunning LinkedIn experience section.

  • Click the “+” button at the top of the Experience section to create a new position in your LinkedIn profile. It’s better to choose a firm from LinkedIn’s recommendations rather than putting it in when introducing a new business to your profile.
  • You may go into further information about your experience in the same section. So according to Job-Hunt, over 90% of recruiters employ particular relevant keywords to search the LinkedIn user database for eligible applicants. Keywords that are particular to your sector and professional ambitions should be included in your resume.
  • Begin your LinkedIn experience descriptions with a concise overview of your accomplishments in each position.
  • Your potential audience is more likely to consider your present duties and achievements. The most recent employment experiences are thought to be the most important. Highlighting your latest work will allow you to demonstrate your talents and potential to contribute value to your next opportunity.

Don’ts of writing experience section

  • Only job descriptions and firm names are mentioned for some people, along with dates and tenure. Lack of industry buzzwords and accomplishments is a huge oversight.
  • A typical misstep is to explain the company’s activities rather than what you did in your capacity there. This does not provide your audience with a clear picture of your abilities.
  • Instead of massive blocks of text, utilize bullet points in your experience since they can hold a lot more information than large blocks of text.
  • Remove any occupations that are unnecessary to your profession and any other details that will make the viewers doubt your devotion to it.
  • Long, nonspecific job descriptions should be avoided. Create this section with the sorts of jobs you’re applying for in mind.

Your LinkedIn profile information and experience section should complement your experience. It is critical to explain your work activities in a way that produces a fascinating tale of accomplishment and lends legitimacy to your professional path to pique the curiosity of a potential audience.

Spread the endorsement love

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LinkedIn, which has more than 675 million users globally, is assisting people from all professions in gaining a foothold in today’s competitive employment landscape. LinkedIn endorsements are a quick and easy method for your coworkers and potential audience to acknowledge your competence in a certain subject. 

Once you’ve submitted all skills to the account, 1st-degree relationships can authenticate it and enhance its relevance. Skill endorsements are what they’re called. These little recommendations can help you and your profile stand out among the hundreds of other LinkedIn users bidding for the same job.

Benefits of endorsements

According to research by the Avid Careerist, if someone has a higher number of endorsements for the expertise a recruiter is looking for, they will appear higher in LinkedIn search engine results. Here are some other benefits of endorsements:

  • The endorsement option is a quick and easy method to acknowledge the talents of your skills.
  • Endorsing your colleagues’ capabilities is a great approach to show your appreciation for any professional ability you’ve seen them showcase.
  • LinkedIn users with a weak grasp of the English language are relieved of the time-consuming task of writing recommendations.
  • Your image displays on the endorsed person’s profile when you endorse a skill, promoting you to additional LinkedIn members and visitors.
  • Endorsements on LinkedIn are a terrific method to rekindle a relationship with someone you’ve teamed up within the past.

Ways to Endorse and get endorsed

Endorsing other LinkedIn users is the greatest approach to acquiring LinkedIn recommendations. You want others to recognize your abilities and talents, but you don’t intend to come across as asking for worthless opinions. In your professional life, you encounter and collaborate with a lot of new individuals; personalize your tasks by mentioning a development task you collaborated on with each individual you approach. Remind them of your efforts and invite them to provide project feedback in the type of skill endorsements.

Endorsing somebody else is a straightforward process that may be accomplished by taking these steps:

  • Look for the individual you wish to support on the internet.
  • Choose the skill you want to promote from the “Skills and Endorsements” category.
  • After you’ve chosen a skill, complete the brief form that displays.
  • Lastly, at the bottom of the form, pick “Submit,” and you’re ready to go

You may be asked for input on your talents and endorsements. Endorsing your coworkers might also help you retain solid relationships with your networks. Start with the closest coworkers, as these are the ones you know most and are therefore more likely to reciprocate.

Don’ts of LinkedIn endorsements

  • Don’t put your support behind somebody who doesn’t have a solid foundation. Do it just for your trustworthy relationships; else, it may jeopardize your reputation.
  • Don’t write a message to each of your contacts asking for their support.
  • Fill up your talents and expertise as soon as possible since others may recommend you for a skill that isn’t included in your profile.

LinkedIn’s importance in the current professional environment cannot be overstated. With this in mind, one should make an effort to make one’s LinkedIn profile shine. Obtaining a large number of skills endorsements is by far the most efficient approach to do this.

How to build a perfect LinkedIn profile

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Linkedin is a social networking site where anyone could promote their skill, knowledge, training, and experience, among other things.

LinkedIn is among the most effective tools for expanding your network. You can tell the professional world a little bit more about yourself through Linkedin. As a result, a well-written LinkedIn profile is necessary.

Consider your profile to be a less traditional and more active version of your résumé. This is where you may put items like a personal image, interests, accolades, and a quick synopsis of yourself that wouldn’t fit on a typical resume.

Components of a LinkedIn profile:

The basics of every LinkedIn profile are the same. Having a strong profile will not only make you a more enticing prospect while looking for work, but it will also open doors for you for other opportunities.

A Professional Profile Photo:

According to a study, a profile picture increases the number of LinkedIn profile views by 24 times. Your image must be both precise and colorful. Make sure you’re not using a selfie as the profile picture.


The headline of your profile is the text that displays at the top of the page. Within only 120 characters, the message must be absolutely clear. Go into a bit more detail than your work’s headline and add some intrigue.

About/ Summary:

Keywords relevant to the communication should occur early and frequently in the summary text. It’s an excellent opportunity for you to show off your personality while demonstrating your abilities.


This category attracts 11 times the number of profile views. Keep the skill list under strict supervision, and your links will back up your talents after they’ve been added. To prevent rejection and a poor profile score, don’t encourage abilities that aren’t relevant to the user.

Vanity URL:

 This is a fantastic chance for branding. LinkedIn allows the user to change the URL of the public Profile, which is the edition of the LinkedIn profile that is available to anybody online. This is an often-overlooked option for customization.


When it relates to professional experience, it’s preferable to put everything in reverse chronological order. For each task, use two or three bullets. When you obtain a promotion in a company that has many responsibilities, you should discuss each one separately.


Recommendations are long-form recommendations issued by coworkers and employers, unlike endorsements. They have a good value on a resume, therefore you should work hard to improve them.

How to make a glowing Linkedin profile?

If you’re not sure how to improve your LinkedIn profile, try hiring an experienced profile writer. A skilled Networking writer will develop a profile that includes important keywords to help hiring managers find you.

Additionally, you can use different applications and websites to create a stunning and optimized profile, such as Grammarly for writing and English, photofeeler for an appropriate profile photo, Microsoft Word for an optimized bulleted list of work experience, and Google Analytics for appropriate keywords in skills and endorsements, among others.

The advantages of having a LinkedIn profile are nearly unlimited, and there are no disadvantages to having one. Participate in forums, collaborate, and meet others who share your interests. A top-down strategic assessment of a LinkedIn profile will guarantee that a consistent picture is left behind. Perform this evaluation at least once a quarter, or more frequently if necessary.

LinkedIn Skills and Endorsements – Why is it important?

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LinkedIn is where all professionals should be. The world’s biggest professional social media platform, with over 750 million active users in 200 countries, can allow you to connect with companies, stay up to date on market dynamics, and network with others in your industry.

We know how important it is to look your best professionally and be recognized for your skills, especially if you’re searching for a new job. An easy way to do this is to make sure that your “Skills & Endorsements” are up to date on your LinkedIn Profile. 

The Skills Section

The goal of the skills section and quiz is to help you add talent to your profile for job applications. You can include any talents that demonstrate your competence. Add keywords to the items and services you offer to make it easier for your audience to find you.

Why are the skills you include important?

  • Your potential audience can quickly see what you’re capable of by looking at your list of skills.
  • The more abilities you list, the more likely it is that prospective customers will approach you.
  • Your potential audience may find out about your hireability and skills by searching on LinkedIn.

How to best use the skill section?

  • One of the greatest methods to boost your chances of landing a job is to create a focused and polished skills section on your LinkedIn profile.
  • If you don’t have enough skills, LinkedIn Learning is a simple approach to gain those skills and keep your brand up to date.
  • A skill area is a great place for recruiters and potential consumers to look at. As a result, you must maintain your current talents.
  • Whenever recruiters look for applicants, Google ranks you based on the keywords you mention in your profile skill area.
  • As per LinkedIn data, individuals who include five or more talents are contacted 33 times by more recruiters and have their profiles seen 17 times more.

Endorsement section

Once you’ve submitted all skills to your profile, 1st-degree relationships can authenticate it and reinforce its weightage. These are referred to as skill endorsements, and they differ from recommendations. Consider endorsements to be better keywords. LinkedIn ranks your talents based on the number of recommendations you have, but you may reorganize the list and place the skills you want to focus on higher on the list to acquire more endorsements.

Why use enforcement?

As a LinkedIn member, you have the option of endorsing people in your first level network. When another person supports your talents, it adds to the quality of your profile and boosts your chances of being identified for opportunities using those skills.

However, one thing to keep in mind is that endorsements from individuals who don’t know you well aren’t always reliable. It is not a wise idea to just fill it up and pile your page with a series of endorsements. Here, quality trumps quantity.


While the advantages of displaying talents and offering endorsements may not be immediately obvious, it’s a good practice to utilize them to build the groundwork for reaching out to individuals you haven’t talked with in a while or getting discovered by relevant managers on LinkedIn.

LinkedIn Summary—An Introduction to Your Professional Persona

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LinkedIn has a nasty record for just being a network for CEOs, salesmen, and university students who were compelled to create a profile as part of their university job skills program. As a result, many people handle their LinkedIn page as if it were an online CV. What they don’t realize is that LinkedIn is a robust search engine capable of driving focused, high-volume traffic to any account. 

The LinkedIn summary, often known as the “about” section, is frequently overlooked by Linkedin members. Many people leave it blank or write in a brief phrase that would be more appropriate for a LinkedIn headline or a CV summary. Regardless of whether you’re joining LinkedIn to look for a job, sell your brand, or establish your professional identity, the summary section is crucial real estate.

How to SEO optimize your Linkedin summary?

If your profile looks like the components list on the back of a Nutella container, a summary will be useless. By far the most room for intriguing writing and keyword optimization is in the “About” section. You must write a summary that speaks to the needs of the core demographic.

A simple market study will be able to provide you with an answer for this. Upon identifying your target audiences, you can produce a summary that appeals to them.  

What to include in your summary section?

According to recent research, job seekers with a detailed LinkedIn profile are 71 percent more likely to be contacted for an interview than those who do not have one. Here are some mandatory elements of a summary.

  • Begin by introducing yourself in your LinkedIn summary. Don’t start talking about your achievements or your unique selling point offer right away.
  • On LinkedIn, highlighting your accomplishments is a terrific approach to stand out. To bring attention to your most important accomplishments, use symbols in the form of bullet points.
  • Utilize statistics and stats to back up your accomplishments. Numbers and data backup your accomplishments by giving actual proof of the outcomes.
  • Use commonly used keywords in your summary to increase the searchability of your profile.
  • Make it personalised and tell your story. 

What to include in a Linkedin profile summary and what not to?

LinkedIn was created to make it easier for individuals to communicate with one another. As a result, feel free to apply a natural first-person approach in the summary. Do not use a third-person summary as it will not resonate with your contacts as well as a conversational tone will.

Make use of this chance to show off who you are as a professional as well as what makes you unique, intriguing, and unforgettable. Begin with a compelling opener, then draw the viewers in with a genuine story. However, remember to remain authentic to yourself so that the viewers can see the real you and make connections that are real and grounded. 

Keep in mind that your whole LinkedIn profile is a marketing piece, highlighting your core competencies to a specific target. As a result, choose your intended audience and tailor your summary to them. Hence, use target keywords, add images that attract but do make it an advertising piece that only focuses on selling the brand without any personal opinion or touch. 


You may make the best first impact on potential contacts by customizing the design of your profile. You also make it simpler for potential clients to figure out what you’re all about and how to contact you. Don’t be scared to take your LinkedIn summary to areas that aren’t addressed in a curriculum or to a long, boring workshop. That isn’t to say that your summary needs to be dull.

LinkedIn Headline—The Precious Space Most Users Don’t Take Up

A headline in LinkedIn is a place where anyone describes themselves in a maximum of one hundred and twenty words. It is also referred to as a resume summary. This description appears next to the profile of the individual and helps the individual to decide whether they want to accept their invitation to connect or not. Your headline should be captivating enough to let a user open your profile. Hence it should be drafted carefully explaining your expertise and skills.

Importance of headlines:

The headlines are essential as they are the driving feature that makes your profile more visible. A well-drafted headline creates an impactful impression. Since the first impression is the last, you have to present yourself in the way you want them to perceive you. If you fail to make an impact and generate traffic on your page, then it is all a waste of time. You need to make your profile clickable so that the professional tries to reach you and develop connections. The headline defines you as a person, your field of expertise and skills. It provides the other person with a reason to connect with you.

How to write optimized headlines:

  1. Make it for the audience – since you need to captivate the audience to click on your profile and develop connections. Therefore, you have to make it for them and about them. Tell about yourself in a way that resonates with them. 
  2. Be flamboyant – you should add about your achievements in the headline as it will help the people know your capabilities and strengths. 
  3. Use Keywords – The headline impacts the searchability of your profile, make sure you use commonly used words to describe what you do. 
  4. Curate your headline – as people find something attractive when it is presented beautifully. Therefore, you should craft your headline by writing it enticingly.

Examples of a good headline

  1. Laura Hilty

Profiles like her can captivate more people as she is precise about her goals and skills. Also, she has specified the scale of the job she intends.

2. Deepti Bahel

Her profile will be viewed by a large number of individuals since she is precise about her employment function in the domains in which she has certain expertise. She has used the correct keywords that most of the recruiters search for.

Examples of bad headline

Melonie Dodaro

Her profile will not be received positively as she has not mentioned her qualifications and field of expertise. Rather she has included some information that will be received as deceptive and untrustful.


A headline is indeed an expression that helps in leaving an everlasting impression on someone. You can create an impact by writing an efficient headline. It should be clear and precise. Also, you can be a little flamboyant here, since you boast about your skills. It helps you to attract your potential audience to click on your profile. Hence adding an effective headline is of great importance and you should take it seriously.

Data-driven profile picture for more views

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The profile picture is indeed an important aspect because it is the first thing anyone can see while they go through your profile. So it needs to be impactful. However, in a professional scenario, you have to have a picture that portrays you as a professional. According to a LinkedIn survey, a profile with a profile image gets seen 21 times more than one without a profile picture. There are various issues to take in mind while posting any image to such websites, which will be described more below.

The ideal picture should be in a square of 400×400 pixels and clear enough to recognize the face. Ideally taken by a professional. However it is not necessary to get pictures clicked by a professional only, there are some points you should consider while clicking a picture for professional purposes. The pictures should appear formal and for this, some of the practices are as follows:


It takes nothing to keep a bright smile, this makes your profile more enticing and approachable.


It is quite significant. If you pick a loud and gaudy background, the focus will move to the background rather than on you. Hence always choose a solid and simple background so that you are in the limelight.

Avoid full body shots

You should avoid uploading shots depicting the full body or just the head. Display a picture that shows your head and shoulders, that is enough. Full body will shift the attention and the face becomes unrecognizable sometimes.

Recent picture

When thinking of uploading a picture, don’t pick a ten yr old picture, choose a recent one to show your recent images.

Furthermore, even after considering all of the factors, if you are still unsure about the image to post, There are some websites that represent the percentage of how good your picture is, like what will the picture depict in a certain scenario.

5 steps to increase traffic to your LinkedIn Profile.

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LinkedIn is the best platform to achieve a better business reach and find potential customers. Whether your business is a goods provider, targeting B2B or B2C or a service provider, LinkedIn can become your base for your target audience. In the previous ten years, traffic for the word “LinkedIn” has surged by more than 60%. It helps you market your brand in the right direction and reach the accounts of the targeted clients all around the globe.

5 steps to increase traffic to your LinkedIn profile:

Complete your profile -

Profile completion is a prime step when you are aiming to boost your blog traffic. Profiles with 100% complete data receive an ‘All-star rating’. It is extremely easy to achieve this rating, by following the steps mentioned on LinkedIn. The most important things to keep in mind are the headline, the resume section, and the about me section. The algorithm at LinkedIn will help profiles with an all-star rating more than the profiles which are partially completed.

Build relevant networks -

Building the correct audience and network for your brand is essential. The most common mistake people make while marketing is not marketing in the right direction. For instance, if you are selling premium writing services and targeting college-going students, you might not get enough traction. While on the other hand, marketing the same premium services to a group of small business owners, or CEO of company’s you are bound to get more sales. The best way to build a network faster is to join groups that would need your product most.

Post consistently -

Posting consistently is a way of showing your virtual presence. It speaks for your commitment to your work and helps to build trust with your audience. At the same time, the LinkedIn algorithm promotes such accounts which post consistently. It is highly recommended to have a posting schedule and prepare your posts well in advance.

Post links to your blogs with excerpts -

Adding links to your blogs helps your audience understand that you have researched your blogs well. It makes your posts more reliable and credible. Adding relevant sources, especially while adding statistics or quoting others, is a must.

Don’t spam your network -

Remember your network can be your future client. Unnecessary spamming can lead to a feeling of alienation in them. This can result in frustration and irritation and they might want to get rid of you. This would definitely be a blow for your brand.


With the help of these 5 steps, it would be a piece of cake to gain more traffic on your LinkedIn Profile. Here is a pro tip – research your keywords well. Keywords also play a major role in helping you boost traffic and reach a mass of people. Boosting your business on LinkedIn is the next step for you.

How to choose the right LinkedIn background photo?

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Do you have a background photo on your linkedin profile? Can’t seem to remember? Then go and find out!

Even if you aren’t aware of it, it turns out that your LinkedIn cover photo may be more important than you believe. That image appears above your profile image and appears to be a banner.

Although LinkedIn cover photographs have been available for a few years, you no longer have the power of selecting from the LinkedIn photo library. Be certain the image you choose for your LinkedIn background photo suits your personal/professional brand and delivers your distinctive message. Select photographs that motivate you or represent your work.


The specifications of the LinkedIn background photo

On your LinkedIn profile, a background photo is excellent real estate. Your image will be suitably scaled at 1,584 by 396 pixels if everything is done correctly. Any photograph bigger than which will be resized, so that fantastic portrait photo of you posing in front of the Taj Mahal could be out. If you want to incorporate text in your Linkedin background photo, the best spot to put it is in the far right corner.

Advantages of adding a Linkedin background photo

  • While keeping professionalism, your background photo should reflect a little bit of your individuality.
  • The majority of individuals have just put the essentials to their accounts, such as a professional photo and education. You may improve your account stand out to people who are sifting through dozens of pages of accounts by including that extra phase and memory cue.
  • Before they read the entire piece of text, a well-chosen image should inform potential consumers who and what you are, what you are doing, and what you’re all about.
  • Although your profile photo should be modest and respectable, your background photo should reflect your identity and individuality. Your LinkedIn background photo, when utilized properly, may assist new contacts and recruitment agencies get a feel of your personal brand and then getting to know you somewhat further.

Tips to have an efficient Linkedin Background Photo

  • Have an appealing image that you would be glad to show off to everyone, and it should be something you really love. Canva and Pixlr are internet applications that let you adjust picture proportions, text boxes, and merge photos for a professional-looking outcome.
  • Choose a backdrop photo that complements your brand or personality, and use it to highlight yourself or your company.
  • Depending on the device you’re using to view it, your background image will appear differently. As a result, ensure that the picture you generate — whether using a dedicated tool or some other method – is optimized to be viewable on computers, iPhone, and Android phones.
  • Make your profile unique by using keywords that represent you and your company. In the case of a professional background photo, it may help to keep things simple.

Take advantage of the LinkedIn profile’s background image feature. They have the potential to grow business or foster significant friendships if used effectively. When it comes to your LinkedIn profile photo, don’t be afraid to solicit feedback from others. Be truthful, assertive, and show the individuals who are looking at your profile because you’re the right person for the job.