Category: Case Study

Growing the network of a founder

Networking when said is just a simple terminology with a simpler meaning. Connecting with people.

But this simple term is one of the most powerful tools for any professional out there.

Oftentimes it is really hard to do effective networking. It is due to lack of proper strategy. Yes! You read it correctly. Networking requires strategy. And that’s what we did!

Our main objective was to grow LinkedIn network as a founder. For this we implemented our 360-degree network growth approach to LinkedIn personal brand building.

We devised our plan of action in 3 steps:

  1. We optimized our profile on 3 pillars of profile optimization, i.e., searchability, clickability & approachability.
  2. Initiated highly researched and curated conversation that helped us grow our network.
  3. Developed high-quality thought leadership content.

This 3 steps plan of action helped us achieve:

  1. A network growth of 1000+ relevant professionals.
  2. Our connection rate was averaged to about 60%
  3. We got into top 1% in industry SSI rank!

In just 3 months of consistency and hard work.

Driving Engagement by Impactful Content

Content is King!

You may have heard this statement in a lot of places.

And to be really honest it is true in every sense.

But is it really easy to write content that drives traffic!

Let see with this case study

Our objective was to drive engagement by curating high-quality impactful content.

To achieve this, we created a strategy.

We implemented a 360-degree approach to LinkedIn personal brand building.

  1. First we optimized our profile on the basis of searchability, clickability & approachability.
  2. Increased our network with relevant professionals.
  3. Developed high-quality thought leadership content and connected with our audience.

    To develop high quality content, we did thorough research and created impactful content pieces around it!
    We made sure our content pieces provided value to our audience by engaging ourselves in creating niche-related content.

This helped us gain

  1. An increase in our post views to 37k!
  2. Our average engagement rate increased up to 3.25%.
  3. Our network growth increased to 400+.

 

All this was possible through strategic planning of our content on LinkedIn.

Going Outbound as a start-up founder

Every start-up’s primary aim is to generate quality leads.

And the best place to do that is LinkedIn.

But oftentimes it gets really difficult for founders to generate leads on the platform. It is due to the lack of building a proper strategy and its implementation.

In this case study, we will talk about the 10:3 strategy that helped us generate quality leads in just 45 days.

The objective was to generate leads through an outbound strategy on LinkedIn as a start-up founder.

We devised a cohesive 10:3 network growth strategy wherein we:

  1. Sent out 10 connection requests to our target audience & relevant professionals and shared high-value comments on any 3 of their posts. EVERYDAY.
  2. Connected with them on LinkedIn and grew our network.
  3. In turn we were able to generate some quality leads.

The consistent implementation of the 10:3 network growth strategy helped us achieve

  1. 50%+ increase in our connection acceptance rate
  2. 200+ growth in the network
  3. 50+ quality leads

In a timeline of just 45 days.

We understand that sending out connections to a specific audience can be tedious. But in our experience, if done consistently it can create a strong network for your start-up and help you generate quality leads!

An Entrepreneur’s Perfect Profile

The LinkedIn algorithm can be tough to crack if you are not applying better profile practices.

One such practice is to increase the searchability of your LinkedIn profile to get noticed by your potential recruiters, clients & followers.

The other one is to acquire quality inbound leads as a service provider.

But how do you do all this?

This case study will explain to you exactly that…

The objective was to increase the searchability of a profile and through it drive inbound leads.

Our first job was to optimize the profile through 3 step process:

  1. In order to make the profile searchable, we optimized the LinkedIn profile with specific niche-related keywords to headline and about section.
  2. Our next job was to make people click the profile after finding it. All we did to increase the clickability of our profile was:
  •         Uploaded good-quality profile photo.
  •         Clear & attractive headline.
  •         Network (the larger the network the larger your 2nd level connections)
  1. Finally, we made the profile more approachable by flaunting the education section to add credibility, giving a personalized tone to the about section, uploaded cover pictures that talked about our work, and we posted regularly

The profile optimization process was done. It was time to analyze the results.

Based on our activities and consistent posting of high-value content on the platform we were able to:

  1. Increase the profile visit to about 3600%
  2. Weekly search appearances went up to 60%
  3. We were able to generate 50+ inbound leads

In a timeline of just 45 days!

All this happened because we followed a strategic 3 step profile optimization process and consistent posting on LinkedIn.

konnct.me: Case Study

case-study_01

Every brand has a vision. We also started with a vision that was very essential in building konnct.me. 

Our idea was to help professionals from all industries to utilize the full potential of the digital ecosystem. The way we planned to do so was to build an All-Star personal brand for professionals.

But the road wasn’t as easy as it seems. We faced a set of major issues initially that hurdled the way to achieving our goal. We lacked:

  • Relevant Network 
  • Manpower
  • Credibility 
  • Funds

After contemplating the whole situation we came up with a solution. Interestingly, LinkedIn provided us with the platform to tame most of our issues. 

Hence, we strategically devised a 4-step plan on how to go about with LinkedIn. Now, it was time to execute them

The first step in the execution of our plan was Profile Optimization.

We adhered to the 3-pillar concept, i.e., optimizing the profile to make them searchable, clickable, and approachable. 

Now, let us understand why these 3 pillars are so important for a LinkedIn profile:

  • Searchable Profile– To make people easily find us. You need to include keywords to your profile, headline, and about section that is relevant to your niche and target audience.
  • Clickable Profile–  It is a way to make people click on your profile. Put out a good profile image (yes, it does make an impression!), a clear and attractive headline (just speak what you do, who do you help, and how do you help in one single sentence), and network. (the larger the network the more the number of 2nd level connections. All this increases the chance of your profile being clicked massively!
  • Approachable– To make people approach us.  Flaunt your educational experiences, optimize a more personalized about section, add a cover image that spoke what we do, and lastly, we posted regularly!

Using this 3-pillar strategy we were able to make our killer LinkedIn profiles.

Once the profiles were optimized, we then needed to build a solid network. 

This was our second step in execution, i.e, Connection Loop.

It was necessary to pre-determine our target audience and relevant professionals. 

The plan was to send out 10 requests and share valuable comments on their 3 posts daily. It not only helped us to build a meaningful connection with them but also with their audience. We call this our 10:3 strategy. This prevented us from getting into the LinkedIn jail. 

Sending out connection requests to a specific audience can be tedious. But in our experience, if done consistently it can build a strong network for your brand. Sharing relevant and engaging comments on their content is also very important. It will help you build credibility and expertise among your network. 

Isn’t this a charming way to build an audience for yourself? We think so!

Sure, the 10:3 strategy helped us in building an excellent audience. However, the engagement rate wasn’t what we expected. 

Hence we executed the third step, Network clearance!

So we started filtering out our connections. We removed all our irrelevant connections who were not in our target audience. 

The reason behind this is

  1. LinkedIn has an upper limit for your connections (30K) 
  2. The golden hour on LinkedIn: As soon as you post something, the platform shows it to a subset of your 1st level connections, and based on their reaction to the post the platform promotes it organically to your 2nd level connections. If your network is diluted so will your subset be. This can be the reason behind the low engagement ratio on your content.

Now that we had optimized the profiles, built a relevant network, and removed the irrelevant ones, we needed to start working on our branding. How did we do that? By executing out the 4th step.

The 4th step was all about playing a strong content game on the platform.  

We carefully structured all our content that was to go on LinkedIn in such a way that it was educative, valuable, and authentic. This helped us to build credibility and expertise among our network massively!

What did we achieve using this 4 step plan?

Let’s look at a few results to understand how our 4 step plan helped us to achieve our goal.

Network Reach– With the correct implementation of our 10:3 strategy and network clearance we were able to grow a relevant network of 9.4K+ professionals. 

Inbound Traffic– With our strong and strategic content game, we were able to achieve inbound traffic of 1.7k+

You may wonder, how much time did we invest in achieving these results? 

We invested our time for almost 60 days on LinkedIn. We were consistent with our plan and showed up daily. And that helped us to achieve an MRR of 150k+!  That’s amazing, isn’t it!