It is very easy to commit personal branding mistakes. This is because you do not have a proper plan or strategy for your personal brand. Building a personal brand has its own hurdles. You must be fully dedicated to developing your personal brand and overcoming all problems. If not, this would lead to the downfall of your personal brand.
Let us look at the various mistakes committed relating to personal branding and the ways you can avoid it:
Your personal marketing strategy becomes your brand which will influence how you sell yourself and your work. You have to contribute your full potential to this. If you do things halfway, with just a few social media posts and one event appearance, without any strategy in mind, you are simply wasting your effort and time. Having no clear plan and strategy will not reap benefits.
If you are not able to sell and communicate the idea of having a personal brand properly, you can communicate with a strategy team and find people who have built a good personal brand and managed them effectively. Do a detailed professional analysis of them. Get in touch with those who think you have a good personal brand and ask them why it is important. This will open your mind about your further decisions.
2. Pure Bragging
Any time of branding has the aim of creating a trust that brings the brand closer to its target audience. It is probably adequate to have that as your main selling point unless you are looking to attract a restricted set of people who respond to you having attended the same elite institution.
If, on the other hand, you are on the other end of the spectrum like the rest of us and you actually have to persuade people that you are worth meeting and working with, you are not going to establish trust and attract people by bragging about your school and company names. It simply is not enough.
You will be representing brands if your LinkedIn description is all about awards. You must focus on who you are, your achievements, passion, and work more than your connection with them. You must be different from a group of people who have the same credentials as yours and this is the way to do so.
3. Having A Cookie-Cutter Description
You must refrain from using phrases like ‘result-oriented professional’, ‘motivated self-starter’, ‘ marketing enthusiast’, etc. You must show people who you are, what your brand is, and not use the same standard descriptions as other people. You can use personalized facts and adjectives instead of the ones taken from others’ description boxes.
4. Not Expressing Your Opinion
When building a community of followers and fans, many people face internal tension because they do not want to say the incorrect thing. This is one of the most crucial factors when it comes to developing your personal brand because it helps you define yourself and your expertise in your field. You need to create confidence in your brand by expressing your opinions on various areas of interest to them as you define your audience and figure out how to interact with them. Although not everyone will agree with these viewpoints, a good community will encourage constructive criticism and value diverse viewpoints.
Authenticity is the foundation of good personal branding. You should not be scared to express yourself and must refrain from overselling yourself. Your brand is not only about you, it is also about the people who want to have a connection with you. You must focus on how you can help your target audience and provide them effective content instead of worrying about what they might think or say. The main focus must be on constantly building relationships and willing to adjust feedback in your policies and strategies which thereby improve your brand.