Category: personal brand

6 Types of Personal Brands

                                                        Picture Source: https://bryankramer.com/six-types-of-personal-brands/

Do you recall a time when personal brands were reserved for celebrities? Performers, entertainers,  and sportsmen have dominated both the physical and virtual worlds. Just a fast Google search will reveal how regular individuals from all across the globe are utilizing emerging personal branding technologies to create personal brands that draw visitors to their websites or social media profiles.

According to research, there are 6 main personas that best identify personal brand types – altruists, careerists, hipsters, boomerangs, connectors & selective.

The Altruist

Altruists are people who are well-known for their dedication to aiding people. These are individuals that are dedicated not just in regard to their conduct, but also in relation to individual connections.

The Hipster

Hipster refers to a well-defined society of modern individuals who value uniqueness above everything else. A hipster is also someone who enjoys trying new things and sharing their discoveries with others. Hipster is a mixed personal branding type where an individual can adopt both altruism and careerism as need be. 

The Professional

Individuals with the careerist’s personal brand type display a propensity for professional growth over all other personal success. Careerists are more typically affiliated with business-related platforms like LinkedIn, where they continually share knowledge that will help them advance in their field.

The Boomerang

The boomerang personal brand type identifies individuals who distribute information and initiate relationships just to stir up controversy. They don’t always approve the content selection to communicate forward the material due to the risk of being perceived as controversial.

The Connector

The Connectors are individuals who take pleasure in their potential to bring everyone together. These are generally people who are well-connected and publicly use their connections to bring everybody together. They are usually inventive and rely on others for affirmation and fulfillment.

The Selective

A selective individual is someone who only exchanges information with certain individuals. They generally filter material depending on the target audience’s fundamental requirements and preferences. They are well-known for their resourcefulness.

Key Takeaway

Personal branding is the most effective technique to position yourself as an influential figure in your industry. It helps you to take advantage of high-volume exposure while maintaining a clear focus on your aims, beliefs, and ambitions. Every style of branding is a motive for people to exchange information and determine how they will be seen in their field.

It is important to introspect to find out what personal brand type you wish to represent or employ. The most crucial thing to bear in mind is that a strong personal brand cannot be faked. People desire to be able to interact with those of us who share their beliefs.

The easiest way to build a personal brand

                                                      Picture Source: https://www.feedough.com/your-complete-guide-to-personal-branding/

The fact is that your brand is something that distinguishes you from the mass, from your name to your tone of voice, the image to the symbolism you utilize. Your brand is what distinguishes you; it’s what assures that you’ll always be valued, regardless of how many other people try to duplicate your concepts or goods.

We live in a culture where everyone aspires to be self-sufficient, even businesses. Branding is, in our opinion, the sole platform where entrepreneurs can express their unique ingenuity and creativity. 

It takes an average of 7 seconds to generate the first impression. This is why, to make the best out of it, you must make sure that everything in your personal brand’s presentation is top-notch.

The ‘necessities’ to build a personal brand

If you’re prepared to invest in the necessary work and resources, you can easily develop a brand that attracts your target audience. Knowing where and how to spend your efforts to accomplish an objective is a key to success. Nevertheless, it’s satisfying to see your name become a well-known brand.

Tangible branding elements

A personal brand will always include aspects such as a logo, aesthetics, beliefs, and ethics. Using a trademark hue may boost brand identification by as much as 80%. The colors and design components you choose on your website and other social media accounts will be part of the online personal brand. Your outward beauty, personal grooming, the clothing you choose, and the way you talk, as well as any unique personality characteristics, are all part of your outdoor personal branding.

Choose One Social Media Platform to Build a Loyal Audience

When it comes to building a personal brand digitally, one of the most important factors to consider is attempting to be everywhere in one go. Authenticity is a critical consideration for 86 percent of customers when determining whom they want to support. Choose a social media network that reflects both your own and your potential audience’s hobbies.

Don’t Start and Then Stop

The goal isn’t to spend a lot of time and afterward walk away. It’s to keep communicating who you are or what you believe in, this is an integral element of your personal branding strategy. It’s a long-term commitment to a niche’s perception of you. When it relates to growing a following, individuals are demanding, and there are no other elements worth discussing until you are regular.

Your personal brand will grow as the digital landscape develops and your work progresses. As you contact new individuals, discover new communication possibilities, and advance in your job, adjust your personality effectively. While creating a personal brand takes a lot of time and effort, the benefits are huge if done effectively. Personal brands enable you to cultivate a network of experts who recognize your value and consider you first while new possibilities occur.

Is “personal branding” a trend?

                                                      Picture Source: https://www.dotndot.com/what-is-personal-branding/

Personal branding is amongst the most evolving fields. The ‘catch’ to succeed in this segment is both professional and personal since it contributes to the development of an individual’s identity and, as a result, helps to increase their market value

Personal branding is a deliberate process of developing, establishing, and sustaining a solid impression of oneself defined as a particular blend of personal attributes that convey a specific promise to the core demographic through customized storytelling. This depiction involves information about the skills, expertise and justification for the product.

However, the term personal branding is used interchangeably with personal marketing. It is not the same. Personal branding is the strategy, whereas marketing would be how you increase visibility. While marketing is concerned with your advertising, personal branding is concerned with making your brand consistent. You must ask yourself numerous questions in order to identify who your personal brand is. Regardless, both marketing and personal branding have to make sure that their actions align with their ideologies in order to appeal to consumers and followers.

Tips for a newbie

There are many tips you can get on the internet but the following are a few of them which might help you generate a good brand image:

  1. Personal – Since the brand is personal to you. It has to be about you. You need to create a sense of clarity for the users so that they can trust you and your brand. The branding shall depict your passion and values. All this will contribute to creating a reputation and brand image for yourself. 
  2. Purpose – You are in a stream where you have certain abilities and information about the subject, but you have to wonder what is next and how it is serving any purpose. You have to be purposeful as you gain some reputation. 
  3. Prioritize – there will be sometimes when your brand will fall from the list of priorities of customers. But that doesn’t mean you have lost the entire brand image.


Good branding can lead to developing your own business, for example, the renowned entrepreneur Ankur Warikoo, who started to share his ideas on LinkedIn as a part of his sessions known as Warikoo Wednesdays. His simple idea of being visible and consistent led him to achieve heights.

Personal branding is important for any professional to be visible and relevant in their industry. Hence, No this is not just a ‘trend’, it has been going on for a while now, it is just ‘trending’ right now.

Personal branding for entrepreneurs & business owners

                                                          Picture Source: https://thebrandlab.io/

Personal branding is the process of developing a personality for your target audience.

You need to portray an identity carefully to communicate with your customers. This has to be done accurately to target the values, beliefs and thought process of your customers.

Even if you are not promoting your brand via television or magazines, you should have personal branding to provide your brand with an identity.

Benefits of personal branding

There are many benefits of personal branding, some of which are discussed below:

  1. Trust – Your audience tends to trust you more since you can answer ‘why’. Like what you are doing and why they should consider you.
  2. Brand value – by promoting your brand on various platforms you can connect to the emotional string of the audiences. It acts as a credibility booster and hence drives the user’s choices. 
  3. Edge over the competition – it provides a separate edge to your brand and hence puts you above the competition. It separates your brand from others and entices potential audiences.
  4. Authenticity and increased opportunities – this process of personal branding increases the number of opportunities since it targets your potential customers.

Importance of personal branding:

There is a vast importance of personal branding for an entrepreneur.

It is applicable for new as well as existing entrepreneurs. It allows you to maintain healthy relationships with your target customers and even competitors; it helps in increasing the brand value and makes your brand more reliable amongst everything else.

The building blocks of personal branding:

  1. Audience – the first and foremost task is to understand your audience. There is no point in branding in front of people who have no relevance to your products. Find out the audience that you can add value to. 
  2. Be clear with your communication – you have to tell what your company is selling and how it will benefit your consumers. What purpose will it serve?
  3. Reasons to trust – you need to be accountable and provide a convincing justification for why one should consider you.
  4. Clarity of goals – the goals you want to achieve should be clear as they serve as a measure of your achievement.

Personal branding is a source for generating leads and captivating potential customers for your business amongst everything else. it leads to the generation of brand value and helps you rise above the competition. Hence, personal branding is necessary and should not be neglected.

Why Your Actions Need to Match Your Personal Branding

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Actions speak louder than words. This is in every field and sector possible, personal branding is not far behind. There are many things one needs to consider if they want to earn and generate credibility, being authentic and be true to your actions is one of the most important of them.

The term ‘credible’ means encouraging a set of meticulous ventures. If you can persuade people to trust you and your company for the services you offer, you are credible in their eyes. And, to build credibility, you must pursue the three C’s of success: clarity, consistency, and character. It is also known as a way to stay connected with the audience. 

Consistency

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Consistency is the key to maintaining a successful business or improving the credibility of an existing one. You need to portray an image of your brand and need to be consistent with it. Because every behavior can elicit a variety of responses. For instance, certain behavior is expected out of one thing but, it may not be the same with the other. Hence you should be consistent in portraying who you are.

Clarity

Another factor is clarity. You have to make the audience clear about your intentions as to what exactly you are proposing. For this, you have to focus on one thing you can do well and not put your toes in everything. Because once the customers are clear about what you are offering they can make clear judgements.

Character

You need to add a character/life to your brand. You have to humanise it, which may be achieved through connecting with customers and conducting surveys to see how they feel about your brand’s offerings. You should communicate in the language of your audience to make them feel more at ease.

Other qualities that will help you remain credible are as follows:

  1. Trustworthiness – to become a credible brand, you have to earn the trust of your audience.
  2. Competence- Your team must have the necessary abilities to ensure that you are competent in your tasks, which will add to your trustworthiness.
  3. Accountability – you should have an appropriate and convincing justification for your actions. Hence in any situation of mistake, you have to justify it and undertake the measures to rectify it.

What will happen if your actions fail to meet your words:

If your audience sees you as a credible brand, they will trust you and your products more. As a result, the sales will be boosted and it will increase the ROI (Return of Investment). Also, the customers will see your organization as more reliable. All this will eventually profit the company in every way possible.

Conclusion

The process of being credible will help you generate a sense of trust and reliability amongst the audience. This will increase sales and ROI. Hence you have to build a sense of trust and consider the three C’s for a good brand image. You need to be accountable and show the customers that your actions justify your words. Because if customers are not able to trust your brand they will not trust you.

All About Personal Branding

                                                      Picture Source: https://www.adamenfroy.com/personal-branding

Do you believe marketing and advertising are for organizations alone? The answer is a clear no. 

If you search the web, you will find a plethora of individuals having a brand and an identity that they serve to a niche. 

Do you know what this phenomenon is called? The answer is personal branding. 

The conversation people have about you behind your back is what your ‘brand’ is. Branding is, in its simplest meaning, what others say about you. A personal brand is the one-of-a-kind blend of talents and experiences that distinguishes you from others. It’s the way you display yourself and your knowledge to everyone out there. 

The elements of personal branding

Developing a personal brand involves a great deal of contemplation and personality defining. It helps if you know who you are, which is something that shockingly few people do. People seeking assistance, knowledge, or guidance account for 77% of all online conversations. In contrast to a firm, it is much easier to respond and communicate as a person. Here are some must-have elements of personal branding:

Authenticity

                                                      Picture Source: https://www.business2community.com/strategy/can-you-fake-authenticity-02298022

Simply said, you have to be genuine. You’re either authentic or you’re not; authenticity cannot be manufactured. It occurs when words and deeds are in sync. You don’t go out of your way to sell yourself as “genuine.” You’re considered as really and indisputably authentic whenever you create and distribute information without expecting anything in return.

Vitality

Things must resonate with power, whether that is a commodity, service, or personal brand. As a result, your brand should show how enthusiastic, happy, and confident you are. The importance of consistency cannot be overstated. Someone remembers a brand after five to seven encounters. Furthermore, your personal brand should convey the desired message without you having to make a big show of it.

Expertise

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Be exceptionally good at what you are selling as a brand. The most effective influencers concentrate their efforts on a single industry, sector, or specialty. Even if they don’t know the person, 92% of people believe suggestions from strangers. You have various tools like content marketing, presentation skills, media etc at your disposal. Use these mediums to establish your expertise.

Why is it important to have a personal brand?

The personal brand is what makes you remarkable in numerous ways. Your personal brand is what distinguishes you from the hundreds of other people who are just like yourself.

A good personal brand isn’t just about you; it’s about your whole audience. Consider the people you want to associate with on a personal and professional level. It is impossible to overestimate the importance of social media in the development of a personal brand image. As part of your personal branding, you should carefully clean up your present digital footprint. Create a list of any images, comments, or posts that aren’t in line with your brand’s values.

Conclusion

Successful personal branding may lead to a plethora of opportunities in life. Essentially, it will be a big fault to ignore it completely. Build and grow your own brand with care. Learn everything there is to know about the niche you’re selling. This combination, when used consistently, produces an effective personal brand.

Playing the Content Game on LinkedIn

Anyone can create content! But can you create great content? To be more precise, can you create great content on LinkedIn? 

Yes, of course, you can! All you need to do is understand your niche, research well and collect data. 

Creating content on LinkedIn is more than just recording random videos that might get a few thousand views! Your LinkedIn audience is more concerned with educational and factual content rather than simple dance videos (no offense, they work pretty well on some other platforms!)

So how do you create a content piece that blows your audience’s mind? 

These are the 6 steps that have helped us out alot:

1. Ideate Your Content Plan

There are several ways you can generate ideas for your content. We usually do a google search of a general topic that we want to explore and go to the news section. You will get all the latest news and happenings there about your selected topic. It’s like a content bucket. 

It’s better to create 10 to 15 posts beforehand and schedule them for the next two weeks. 

2. Read, Research & Read Again

You need to be up to date with all the latest happening in your industry. Read as many articles, newspapers, blogs as you can and consume content on LinkedIn by other creators. Formulate your opinion around it and base your content on that. 

Disclaimer- Always do your research from a reliable source. 

3. Conduct a Content Competition

This one was a game-changer for us. Let us explain how! You need to compete your content with your content. Strange right? You must be thinking, “Where do I conduct this competition?”

The answer is simple, on other social media platforms! Let’s take Twitter as an example.

Let’s say you made 5-6 tweets related to a topic you researched or want to talk about on LinkedIn. Analyze which tweet does the best on Twitter. Create content around the winning tweet for LinkedIn. 

Twitter already showed you a glimpse of the engagement rate. So, there are chances this content will get the same high engagement on LinkedIn as well. 

4. Do Not Wander Off Your Niche

Ok, this is something VERY IMPORTANT!

The best thing you can do is to stick to your niche and create your content around that! It adds credibility to your personal brand.

If you are a marketer, write about marketing and domains related to it. If you are a content writer, write to help other aspiring writers. Don’t be a graphic designer and an SEO specialist. It confuses your audience.

5. Edit, Edit & Keep Editing

When you hit on the post button, your content is out there!

It should be the best of your work every time. Make sure you edit it until there’s nothing left to edit. You cannot prevent slight human errors, but you can prevent major mistakes! We edit our articles at least 4 times after the first draft has been finalized.


Don’t be afraid to take opinions from your colleagues or friends whom you can trust.

6. Start Creating Type 2 Content on LinkedIn

Type 2 content means commenting on someone else’s LinkedIn post.

Prevent yourself from commenting “interesting” or “thank you for sharing” or “great post” on LinkedIn. We have observed people posting similar kinds of tailored comments on every other post.  You might think it’s giving out value but it’s not. Instead, share your opinion, or what that content made you feel. Be genuine with your comments. The best part is if the author likes and pins your comment, you have a high chance of getting noticed by a wider audience. 

So write as if you are marketing your credibility to a new set of audience.

These were the 6 main steps that you should follow to create content on LinkedIn. 

To summarize, you need to ideate first on what you want to write, read and do your research right, conduct a competition, write content that is in your niche and does not wander off, edit your content as many times as you can, and finally start creating type 2 content on LinkedIn. 

Lastly, Be Consistent. You may be able to execute all this perfectly fine. But it’s up to you to be consistent with it. Motivation comes and goes, but consistency goes a long way. 

 

If you don’t have the bandwidth to do all of this on your own, don’t worry, we can help you out. Just click on the button below and schedule a call with our team! 

How to Pitch on LinkedIn?

The fundamentals of selling have changed drastically over the years, activities that were once considered a necessity in this line of work are now losing their significance especially in the digital age of today. 

One activity that probably will never disappear from the sales process is ”The Sales Pitch”.

Even though the intricacies of a sales pitch are ever-evolving, this core pillar of the sales process is here to stay. Delivering an effective and persuasive case for your product or service on the spot is a crucial capability that separates great salespeople from good ones.

What exactly is a sales pitch? 

A sales pitch or a presentation is basically communicating the value of your offerings in an attractive manner that may sway an unfamiliar person to make a purchase.

I am sure you have heard of the term “Elevator Pitch”. The idea here was to have rehearsed lines to make the case for your offerings which could be slid into a conversation to ignite meaningful interest. Sales pros can recite their elevator pitch even if they are half asleep. 

But today, these rehearsed, copy-pasted pitches don’t leave the best impressions on a prospective customer. Today sales pitches need to be more versatile and personalized.

First, let’s talk about how NOT to make a sales pitch. 

Do not memorize and rehearse a scripted message and then serve it up word for word, regardless of the audience. Today’s consumers are becoming impervious to this impersonal approach. It simply doesn’t resonate with them. 

Now let’s talk about how to do it! 

  • Know who you are talking to 

Researching and understanding the prospective buyer before you reach out to them is absolutely critical. You need to understand why they require your offerings and how you can solve their pain. 

  • Understand what is important for the customer 

I am sure you must have a long list of benefits of your offerings that you can pitch. Don’t just shower them with all of them at once. People usually do not have a lot of time and you need to respect that. Try to pick out the most relevant advantages for the prospective buyer and pitch those to make a good impact. 

  • Question yourself at every point 

Be prepared for pushback. Question yourself from the perspective of the buyer, and be prepared with the answers to resolve any possible hesitations from the buyer’s end. 

  • Empathize with your consumers 

Start your pitch by acknowledging the problems that the prospective buyers might be facing and be empathetic towards them. if you just talk about the offering you are selling you are bound to lose their interest quickly. This is more about asking questions and not prompting solutions. Open the door for your buyer to share their pain points and let them carry the conversation. 

  • Leave them with something to do

Do not get disheartened if you don’t close the sale on the spot. It is a very rare occasion. Especially, In a b2b marketplace because there is collective decision-making involved there. So, instead of creating pressure on the prospective buyer to purchase the product on the spot, leave them with a different easy to do call-to-action (CTA), Eg, “Check out this case study on our website from a business that was in a similar situation and let me know what you think”. This will make it easier for them to signal interest without commitment.

Selling is an art that takes a lot of time to master for some and comes naturally to others. Do not let the failure bother you at all, just keep hustling and improving yourself.

In this digital age, to reap benefits like increased sales and a massive personal network you need to have a presence on LinkedIn. And more than that, you need to learn how to utilize it properly.

This is where we can help you, konnct.me provides personal brand-building services to experts and industry veterans solely on LinkedIn. 

If you want to build a strong professional network on LinkedIn.

How to get your first job through LinkedIn?

Or, would you prefer a straightforward response that covers key points and makes sense of abstract concepts? Though clarity is key, Google also places a high value on being thorough. This means marketers need to be careful…

How to plan 1 Month worth of Content in 2 hours?

 

In the military, the general plan of attack or defence involves making extensive arrangements. Arrangements are made before actually engaging the enemy and intended to disadvantage that enemy. 

You might not be in the military, but you are in the middle of the war for content creation. With so much content out there, you need to plan to stand out in the crowd. 

Whether for content creation or the battlefield, a plan needs to have two fundamental aspects. You need to have a plan that defines a set of intended outcomes (ends) along with actions (means) by which those outcomes are to be achieved. 

Ask yourself the right questions to make a plan. What is your niche? What kind of content do you want to create? Where do you want to create content? Where do you want to be in 6 months? What do you expect as an outcome of your content creation? With the answers to all these questions, you can design the means to meet your ends.

 

You need to make an elaborate plan but not spend elaborate time on it. You need a well-structured plan to start with. Design it in 2 hours with these techniques:

1. Create Your Content Pillar

Time to Invest: 15 Mins

Also known as a content bucket, the content pillar is a specific topic or theme that can be subdivided into sections. Your pillar should focus on an expansive topic, leaving just enough room to dive more deeply into the concept with supporting materials. Every content pillar should have a topic cluster. 

A topic cluster is where you expand on what you’ve included in the content pillar. Linking your pillars with clusters will strengthen your plan and give it a structural flow.

2. Categorize Your Content

Time to Invest: 30 Mins

Being able to find particular content in your content plan is crucial. Many content creators categorize the content based on the genre the content belongs to. Lifestyle, Fashion, Books might have been the categories you are using so far. 

But with a content bucket, it is impossible to use such categories. Categorize the content based on the medium you want to post it on. Also, consider the format of content to categorize them.

3. Make Your Content Serve a Purpose

Time to Invest: 10 Mins

You should have a clear aim to create content. Ask yourself questions like, to whom should the content be relevant? What benefit does our audience receive from consuming our content? What kind of experience can you deliver to the audience through your content? Zero down the purpose of you creating the content. 

Brand awareness, audience engagement, website traffic, lead generation, increase in ROI are some things you should consider. Set the topic cluster of our content around that purpose. Events, holidays, product launches, contests and other such time-sensitive events should be included in the plan.  Based on the purpose you have decided upon, use formulae to create certain types of posts. 

4. Choose a Formula to Execute Your Strategy

Time to Invest: 10 Mins

Your audience understands that you are engaging with them to promote your brand. They are willing to see what you have got for them if you give them what they need.

Too much branding and you will seem to be salesy and marked as spam. Make a fair trade with your audience. Balance out the educational or informative content with promotional content.

How to do that, you ask? 

Use Joe Pullizi’s 4-1-1 formula (Content Marketing Institute):

  1. 4 pieces of curated content, shared from external sources.
  2. 1 piece of original content, produced by you.
  3. 1 piece of promotional content, aimed at marketing sales.

Or you can use the Golden Ratio by Rallyverse:

  1. 30 per cent Owned
  2. 60 per cent Curated
  3. 10 per cent Promotional

Or the Rule of  Thirds:

  1. 1/3 of your updates are about you and your content
  2. 1/3 of your updates are for sharing content from others and surfacing ideas
  3. 1/3 of your updates are based on personal interactions that build your brand

5. Streamline & Structure

Time to Invest: 25 Mins

Put all of these together in a planning tool that you are comfortable with. Set date and time for every stage of research, conceptualization, writing, and editing. Google spreadsheets, Google calendar, Basecamp, Trello, Todoist are a few of the tools you can use. 

 

Make sure to put up the SEO keywords you want to inculcate in your content in the structure of your content. Maintaining a calendar gives you a resource to refer to later. You can track back on the updates you posted and you can review your posting rhythm and consistency before you plan your next.

6. Schedule Your Posts

Time to Invest: 30 Mins

It is nearly impossible for you to manually plan, schedule and publish posts for each social channel at its peak times. But you don’t have to worry as the tech industry has come to your rescue. You can use automated tools to upload your content as per schedule. 

This will also ensure that you meet your deadlines as well. Buffer, Hootsuite, Zoho and Sprinklr are some of the tools that you can use.

We understand that this can sound intimidating! But, don’t worry, we can help you out! 

If you want to capitalise on LinkedIn and post impactful content there Click on the Button below: