Category: personal brand

How to make your content go viral?

The traditional media would decide for consumers what was worth watching, what they would watch, and what would become popular. This circumstance has changed drastically, thanks to the internet and social media. The power shift has allowed people to interact, share and even create their content. There are 2400 tweets, 95 million photos and videos shared on Instagram every day. This has led to a rise of a new phenomenon: virality.

Jonah Berger, the author of Contagious: Why Things Catch On, used to read a page of the Wall Street Journal which included a list of five most read and five most shared articles of the day. He always wondered why what was read and what was shared were often different. It might seem to us that there was randomness as to which content would go viral.

 Making your content go viral might seem like an uncontrollable process to you. Do you feel that you need divine intervention to make your content go viral? Some researchers argue that this process is not just a fortunate combination of events. Rather, it’s a phenomenon that can be controlled. 

The process involves curating content, producing your content, distributing it to the social mechanism which is influenced by peer-to-peer sharing conduit. You might feel that you cannot control the working of the social mechanism. You need to tap into a certain distinctiveness of viral content that would stimulate people to watch and share.

The content has to be curated and produced before the social mechanism comes into play. This is the stage where you are in control, opposite to the social mechanism when it is already published when you might have limited control.

We know you have gone through Berger’s STEPPS and you already have a guideline ready on how to make your content go viral. We dug deeper into a little more research. This is what you should ensure to make your content go viral :

Be Findable:

You know that consumers won’t search for your content if you want them to make your content go viral. Then why do you think we are asking you to be findable? Most of the content that went viral was discovered by the ‘Consumer Zero’ while they were searching for some other content.

Hashtags and links are the carriers that will make your content go viral. Use frequently used and trending hashtags along with new, unique ones. Place your link in a spot that is accessible and easy to find. Keep your username simple and catchy so that the consumer doesn’t have to make an effort to remember you.

Having a standard display picture or a logo across all platforms of content creation will increase your findability. Incorporating value-added SEO keywords into your content will increase the visibility of your content. In the case of written content, your title will attract new viewers. Write a compelling title.

We love stories. Reading, hearing, and enacting a story is one of the favourite pastimes of the people. Do you know why? Stories are nothing but an emotional rollercoaster. Marketing Researcher Thales Texeira feels it is important to create maximum emotional excitement quickly. But don’t go all overboard with emotions.

Pulse the emotionally heavy-hitting points with gaps in your content as if cleansing the palate. Use simple language to communicate your ideas. Create a segway between parts of your content to ensure continuity. Make use of short and crisp sentences in your content. Make sure you display words for enough time for the consumers to read and understand your video content.

Be Digestible:

Understand the significance of the KISS principle- Keep it short and simple. You need to attract the attention of your consumer in the first 10 sec. Use fewer graphics and more infographics to convey your content in short.

A catchy song or a tune in the video will attract consumers to your content. Using a tune or a song already in trend or is being repeated by the other creators will create a sense of familiarity. Consumers will also be drawn to content that will have some resemblance to the content they already came across. Offer practical solutions that can be replicated, wherever possible. Consumers will find it more relatable. Berger suggests that the promise of practical value often leads to successful content.

Be Shareable:

Breaking through the noise and going viral is the direct result of having a viral coefficient above 1. A viral coefficient is the total number of new viewers generated by one existing viewer. A viral coefficient above 1 means the content has viral growth and is growing, and a coefficient below 1 means that sharing growth is diminishing.

Place your shareable link to your content at prominent places across the platform that you are sharing the content on. Upload contents in a format that can be shared through different operating systems. Consumers share content that fulfils two features: how positive the message is and how excited they feel by the message.

It has been observed that amusing and arousing content with a positive message has been shared more frequently than less amusing content. Curiosity, Amazement, Interest, Astonishment, Uncertainty are emotions that you should tap on.

Be Actionable:

Your content shouldn’t be just to consume and then forget about it. Make your consumer do something productive through your content. Create content that will make them respond to you. You can share a gist of your content on a micro-platform and apply a ‘CTA’ (call to action) feature at the end. We believe in leading by example. So, here is how we take action.

Do you like the content that we put up and need our expertise to help you with your content? Fill up the form given below and schedule a free consultation call with us!

This is why you need a Content Strategy!

We all have heard the adage ‘Customer is King’.
Back then, our King had limited options to choose from and also our King made compromises. The king couldn’t get a particular product in the way they wanted. Thanks to Digital Marketing, the customers or consumers can find anything that they want in a few clicks. They also have varied options to choose from. 

While this is great news for you as a consumer, it is not necessarily great news for you as a creator. Consumers can be easily distracted with a 15s Reel. Will the consumer be engaged with you even after those 15 secs?

Yes! if you have good quality content. This proves that now, ‘Content is King’. 

While huge billboards, Ads in newspapers can earn you a few consumers, you will have to shell out a huge sum for it. Organically earning consumers will take your creation a long way.

So, How do you attract consumers the organic way? The answer is Content Marketing. 

Your content will do the marketing for you. Conversion rates are 6x higher for Content Marketing adopters, as per a study conducted by Aberdeen.  As a creator, you should pay attention to what is the content on your platform. Finding out if it draws consumers’ attention or not. This means you need to have a Content Strategy. Building up a content strategy is not as simple as building up a content calendar.

Let us take a look at Disha’s content strategy.

 

Disha is transitioning from being a teenager to being an adult. She thought she should share her life journey through her Instagram account. She wanted to share her insights on urban gardening, her reviews on books that she religiously reads every day, and also help others with techniques involved in calligraphy and origami. Disha understood that she will be getting attention from consumers that have an interest in either of these activities. She aimed to influence these consumers in the other activity that she is interested in and thereby building a community of her own. You need to be as clear as Disha with your aim and build your content strategy and not just the content calendar.

Why should you have a Content Strategy?

1. It helps you cut costs!

As per DemandMetric, Content marketing costs 62% less than traditional marketing. If you have a content strategy you can plan things ahead of time and predict the cost to broadcast this content ahead of time. Thereafter, you can nick down what is not necessary and tailor your budget accordingly.

2. Plan for Actions and Reactions

Just like you predicted costs, you can also predict the reaction that you might get from the consumers to your content. You can use your problem-solving skills and keep your plan of action ready.

3. Engage your Audience

We all know about the Instagram influencer duo, Abhi and Niyu (@abhiandniyu). Their content strategy was to provide practical solutions to everyday problems which the consumers felt were not solvable at their end. Most of the Indians on the internet eagerly wait for Abhi and Niyu’s next Reel on Instagram, now. To build such a loyal audience, you need to focus on creating good quality content. Engage with your ideal audience through the content. Respond to their comments and messages.

4. Develop a Community 

Consumers need good quality content. Your clear content strategy will guide you to post relatable content of quality and this will make the audience come to you. You can build their trust with your credible content. They will reach out to you on your DM, through emails, and while you all exchange ideas, tips, and tricks with each other; you will build a community. This leads to a formation of a long term relationship which will help you generate leads for your product and services later.

5. Prepare for Tomorrow!

Consumers trust the good old WOM (Word of Mouth). This kind of marketing has now transformed into Content Marketing. Your consumers or followers are going to share your content with their friends and family. They will share it with friends and that’s where you are going to get a surplus of followers. When you have your loyal followers sharing your content, you don’t have to spend a dime on marketing and you can simply go with the flow. 78% of CMOs believe that content marketing is the future of marketing. Invest in your content strategy today and you will be prepared for it tomorrow!

With so many content creators out there, you will become invisible, This is why you need a content strategy so that your audience gets associated with your content and they reach out to you. 

Still Confused or need help in building your content strategy? We are here to help. 

Click on the button below and sign up on the form!

5 Types of Personal Brand Stories to Tell

 

“The world is shaped by two things — stories told and the memories they leave behind.” 

― Vera Nazarian

Don’t we all just love hearing stories, especially the ones that take our imagination to a whole new level, but can we all tell good stories? Probably not!

Storytelling is an art, an art that has been prevalent since the time humans started communicating. All of us have an undying need to tell our stories, share our experiences,  just let the world know what we have achieved. Social Media is the biggest validation to the fact that human beings have an internalised need to share their lives with others, even if they might be complete strangers.

As we have mentioned in previous blogs, what is personal branding but the telling of your story in your words, the control of your own narrative.

But how do you build your personal brand by telling stories? Sounds a bit dysfunctional but it really isn’t. Here are a few stories that you can share with your audience while building your personal brand.

Transformations

Share before and after stories, show your audience the journey you undertook to reach where you are. You can even showcase before and after stories of some clients that you closely worked with.

What this does is that it associates a sense of success to your personal brand. It gives your audience the much needed validation they require to stick around and keep following you. Now, they know you have done it in the past and have the capability to succeed much more in the future, this will give them a feeling that if they just stick around, try to do what you have done or are doing, even they have a chance to attain the heights you have reached.

Testimonials

What is the one thing that every human being in this world craves for? Regardless of what they have achieved or what they are even about to do, we are all hardwired to seek validation, be it in the form of a pat on the back from your parents, a nod of approval from your boss or even the appreciation of your colleagues. Validation is what we seek and validation is what we must have, in all walks of life.

By showcasing testimonials and telling the stories of your previous achievements, in essence you are showing to your audience that you have the much needed validation that they have been seeking and that by following you, even they can get the same if not a similar kind of validation.

Behind The Scenes (BTS)

Be your raw self in front of your audience, show them your process, show them who you are behind the camera. Make them see that despite the immense knowledge and stature you hold, you are a real human being going through everyday issues just like them.

What this does is, it makes your audience connect with you on a deeper level. It gives them a feeling of “ If he/she can do it, why can’t I”.

The kind of rush they feel when they have this realisation is unmatched, for now they realise that they have the capacity to achieve much more than what they previously thought possible. They will never forget you for getting them to this point and be your loyal followers for a long time.

Brand Values

Position yourself with a set of values from the very beginning. These values now become your holy gospel, never let them go, keep them in mind while making every single piece of content. For these values are now the pillars of your brand. 

Tell your audience the story of how you came to take these as your values and keep affirming them every now and again. Your audience will come to associate these basic life values with you as the face of your brand.  Do not ever let your audience believe that you are violating these.

Disruption

From time to time, break away from the norm of only sharing your successes, show your weaker side to your audience, tell them how you faced failure, your endurance in the face of adversity.

It is not always important to seem successful, you need to show your audience that you have gone through what they are going through right now and despite all failures, you endured and endured and reached the heights of today.

For it is not the success or the finale of your story that will make people connect with you, rather it is your journey, your failures, your never ending pursuit of that success that made you stand up every time you fell down.

Your journey is what defines you, not your destination. Come let’s write a few stories together and help you build your personal brand. Schedule a call with us on the form below!

How to boost your engagement on Social Media?

                                                                     Picture Source: https://socialmediaweek.org/blog/2017/10/10-tips-increasing-social-media-engagement/

In the modern world, strong social media engagement is a sign that you’re making an impact in the market.
It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand both online and offline.

What is Social Media Engagement?

Social Media Engagement is any interaction a fan has with your social media content that shows they are interested in your post and may want to support your business.

A tool for social media analysis called the “engagement rate” can be calculated by dividing the engagement volume by the number of users that could have triggered the action. One way to calculate your engagement rate is by taking the average amount of likes or retweets + “comments” and divide it by your follower amount. If you have access to your social media analytics, it may also be calculated by those same metrics divided by people who saw the post.

After observing the percentage of engagement on your social media channels, it is important to pay special attention to the posts that are receiving the most engagement, so you can use that information to optimize future posts.

Why is it important?

Engagement is a way to measure your fans’ personal connections with your Personal Brand, which ultimately leads to more success on and off your social media channels.

While your follower count is not necessarily a good measure of social media success, engagement is a much better way to gauge the impact your Personal Brand is actually making in the social sphere.

If you’re not able to get a fan to “like” your post, how do you expect to get them to follow your content? After a fan “likes” one of your posts, they are more inclined to click on a link and end up on your website. Once a fan has reached your website, the likelihood of them being retained goes up. That “like” has the power to be the first step in their journey to a long term retention.

Here are a few options for you to try and boost your Personal Brand’s social media engagement –

Show up

Be active on the platforms of your choice, Be active on the platforms of your audience’s choice.

Show up at times when they are the most active. If you aren’t visible enough then how can you be expected to create a lasting impact in people’s minds. Show up, be regular, be relevant!

Relate to your Audience's problems

In today’s world, there is so much content out there that people move from one piece of content to another without a moment’s hesitation. Your audience will only connect with you and stay with you if they feel you are adding value to them.

Make sure you add value that is relevant to you or your field with every content piece that you create.

Post regularly

Be as active as you can. In today’s age of social media and micro content, regularity is often forgotten.

Get your audience to start expecting your posts at regular intervals, this can only be achieved through being extremely regular and adding immense value with each piece of content.

Create appealing visuals

Visuals are the best way to grab your audience’s attention. They add an edge to your content and get people to engage with your content faster and more intently than with a text based post.

Carousel posts are considered to gain higher traction than single image posts whereas short form video content is considered the highest at attention grabbing in today’s environment.

Talk to everyone, reply to every message/comment

Communication is an extremely important aspect of building your Personal Brand. Communicating with your audience, even more so. Take the time out to reply to everyone, make them feel connected with you. Give them a reason to stick around.

Remember, people stay where they feel valued, they leave when they feel you’re just another creator.

Use engaging tools and methods such as polls/AMA's

Polls or even AMA’s are new age tools and may seem a bit awkward using for your personal brand but they are by far, the best way to get your audience to directly engage with you.

More so, they offer you better insights as to what your audience is looking for, this helps you plan your future content better and give your audience exactly what they need, making them stick around even more.

Develop loyalty through Value Addition

Now, we have mentioned multiple times in the article that you need to add value to your followers, but how do you do that?

It’s very simple!

You need to understand what your audience is looking for online, what you can provide them and then it’s just about finding that common ground between these two.

Let’s say you have been working in the Finance sector for a few years now, there are people looking to invest, learn about personal finance and wanting to become financially independent. You’ve hit gold. You now know what your audience needs and that you can provide it to them.

All you need now is ways and means to get this information to them in the best way possible.

So, how do you do that?

Schedule a FREE consultation call with our brand consultants below and figure out exactly how to do this!

Do people Ignore your Content?

There are over 4 BILLION content pieces being shared on Facebook alone, EVERYDAY! 

In these times of extreme noise on the internet, it is very likely that your content is being ignored. While getting popular or being “Viral” are very aspirational goals today, here are a few tips that you can follow to make sure you create the most engaging content pieces.

Now, this is a long post, so here’s what you can look forward to:

  • Catching people’s eye from the word GO

  • Use Numbers

  • Speak to your audience 

  • Use Visuals

  • Be up to date

 

Catch people’s eye from the word GO! 

Content Creation is an extremely competitive space to be in! Every day a consumer views if not thousands at least hundreds of posts on their feeds. 

On an average this consumer spends 3-5 seconds looking at each post. Make sure that you grab their attention in these 5 seconds, below are a few tips to help you:

 

  • Tell your consumers what they will learn in this post.

  • Use attention grabbing words. (e.g. BILLION!) 

  • Use catchy one liners.

  • Do not indulge into ‘Clickbaiting’ as it may affect negatively in the longer run.

Use Numbers!

Data is a very engaging tool, it catches the eye of the consumer and creates a lot of trust in their minds, it communicates objective metrics in an extremely efficient manner and makes your communication better, directly impacting the quality of your content for the better!

 

Content engagement rates increase 98% of the time if you use more numbers and data points!

Just make sure the numbers you are collecting are from reliable sources and don’t just post random numbers like the line above!

Speak to your audience!

As a content creator it is extremely important for you to understand who your audience is, how they communicate with each other, what are the problems that they face on a daily basis and how can you help them deal with these problems! 

This is important because you need to be a relatable figure for your audience, your audience should naturally resonate with what you are communicating and how you are communicating it and they should be able to implement the solutions that you propose for their problems!

Use Visuals!

A picture is worth a thousand words” is an adage that we are all familiar with,

Now imagine a picture plus a thousand words!

DO NOT WRITE A THOUSAND WORDS! 

But do use a lot of relevant pictures, this will make your content so much more engaging and appealing to all kinds of users!

                                                          Picture Source: https://www.shitpostbot.com/sourceimage/smartnigga-5975ab9269d14

Be Up to Date!

Trends are extremely volatile and have a short life. But, it is extremely important to identify what trends your audience is following and capitalize on that!

From hundreds of dances on Reels to the ever evolving meme culture, trends engage people like nothing else but the most important thing to crack here is TIMING, you can’t be early or late to this party. Figure out that sweet spot and follow trends only if it makes sense for your content!

I know all of this sounds very complicated and overwhelming, and to be honest it is! Good things take time and patience. An easier way out would be to get someone who understands how to do this well, perhaps we can be a good fit for you! 

Please book a free consultation call with us below and understand how we can add value to your personal brand! 

How to start your Personal Brand on LinkedIn from scratch?

                                                   Picture Source: https://www.techprevue.com/personal-branding-linkedin/

Back in 2018, I was looking for a change of job. I was working as a Marketing associate at a Digital Marketing Agency in Delhi and while it was very exciting, I knew that I had a passion for organising events and I wanted to work in an events company. Around July of that year, I received a message from an HR on LinkedIn, a platform I wasn’t very active on, at the time.

The message was for an opportunity to lead the Events Team at Josh Talks, one of India’s leading startups. This was the first time I realised that even a very basic but active attempt at Personal Branding on LinkedIn is extremely important.

Here, I thought, if I know of the power of LinkedIn, and you know of the importance and capability of the same, then it is time we get to how you can start from scratch! 

Here are 5 steps to start your journey on LinkedIn and become an ALL STAR.

Create your account!

  1. Creating your account is very straightforward. 
  2. But, just signing up is not the end of starting on LinkedIn. You have to update your LinkedIn profile, which is very important.
  3. Start with your name, profile picture, add a detailed bio & fill in your about sections.

Pro Tip:  Remember that LinkedIn is a professional network. Treat every price of information that you update as per the interests and habits of how your industry professionals consume content.

Update your details properly!

  1. Once your account is ready, it’s time to work on detailing your profile. Details of your past experience, jobs, school, college, etc.
  2. Don’t just add the title and the time, really work on it. Add crucial information about your experience, your responsibilities, growth & achievements for each section.
  3. The world is running its course with 1 page resumes and LinkedIn provides you a brilliant opportunity to display your talent and skills in the most effective way possible.

We are coming up with another blog to take you through each of the above points in detail. We will take a deep dive into how to write your bio, your about section, job descriptions, education, volunteering etc.

Your Network is your net worth!

  1. Don’t just sit there and think that now since you have an ALL STAR looking profile that your job here is done. You need to start working on finding people to add to your network. Start with your 1st connections. Look at your friends and family.
  2. The second level of connections should be based on finding people who are from your industry. Use the search bar to search for your industry. I started with a basic search for “Event Management”. I started looking at the results. Went through profiles of people and if I thought they could teach me something, I sent them a connection request.
  3. While doing this, a basic trick to finding more relevant people is to look at the bottom of the profile you have just found. At the bottom it shows you other similar profiles of people your new connection is connected to. This web will get you 100’s if not 1000’s of relevant people to connect with.
  4. One thing to remember there is that when you send a connection request, don’t forget to send a note with your request. Your job is to convince people about why they should connect with you. This small note on why you are trying to connect with them can be the game changer.

Content is King!

                                                      Picture Source: https://www.sendiancreations.com/why-content-is-king/

  1. I know, you are going to say that everyone says content is the king but how do we get to creating content? You will have a million excuses. You are probably not a good writer, or maybe you are not good at creating videos or possibly you don’t have any ideas at all. But that is not true. Everyone is a content creator. You just haven’t tried enough.
  2. Let’s say you don’t have the time to do it or say, you really don’t know how to get started with this. Then, you can come to us and we can help you get started on an awesome personal brand on LinkedIn.
  3. Our Head of Marketing, writes all the content and creates all our social media material. This person, as of 15 May 2021 had no experience in content creation whatsoever. With time and practise with our consultants, he was able to get a grasp on things pretty quickly. You can look at our other blogs to see how it is going and share some feedback with us.
  4. This feedback that we have asked you for, is the only way to become better at creating content. It’s as simple as that, when you do write something, you just need to go and ask for feedback. Ask your friends, your family, or your network. They will all help when you ask for it.

Start Conversations!

  1. LinkedIn is a conversational platform. It helps you connect with people and this connection is not just with connecting like a friend request. It is about conversations.
  2. You should start conversations through your content. Ask people to share what they are thinking. Maybe in the beginning you won’t get a log of comments, but with time people will start loving the idea of conversation with you.
  3. Reply to people as soon as possible. Whenever someone asks you for anything, don’t let it sit there. Reply to them and add value to the best of your capabilities.

This was a small blog on the very basic things you need to keep in mind while starting from scratch. This may sound a little overwhelming. Sometimes because you don’t understand how social media works, or sometimes because content creation is not a very comfortable activity for you.

It could also be because you simply don’t have the time or resources to take care of this, “Extra Activity”. But my personal experiences have always made it very clear to me that this extra activity has always helped me grow in my career, in my learning and most recently in my entrepreneurial journey! I hope to see all of you starting with your own LinkedIn profiles very soon!

Don’t forget to share your story of how LinkedIn has helped you in life in the comments section! 

Abhisht Abhivyakti Pathak

Co-Founder & CEO, Konnct.me

LinkedIn

6 Incredible personal brand examples you can learn from

When it comes to starting or growing a business, you have control over one thing:

Your personal brand.

Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage.

However, in the beginning, crafting an ideal personal brand that resonates with your followers  is all on you. Fortunately, we’ve created an amazing compilation of incredible personal brand examples to get you started.

Below, you’ll find 6 personal brand examples from entrepreneurs, content creators, and coaches which are both authentic and carefully designed to attract the right target audience. Let’s make sure your personal brand has the same effect.

Ankur Warikoo

Ankur Warikoo is an entrepreneur, angel investor, mentor and public speaker, based out of India.

He founded nearbuy.com in 2015 and was the CEO until 2019. Prior to that, he started the Groupon India business in 2011 and was the APAC GM, until 2015.

He is passionate about public speaking and is often found speaking at corporates, colleges, schools and conferences – largely on motivation, leadership, consumer internet and entrepreneurial mindset.

He is an active angel investor and invests in early stage tech startups and mentors the founders on Product-Market-Fit, Talent hiring & retention and the founder mindset.

About Brand “warikoo”

Brand warikoo started in 2016 when Ankur was the CEO of nearbuy.com

The brand was started primarily to own the story and to create a brand for potential talent . Due to his love for public speaking Ankur volunteered for the task and with that, one fine Wednesday, recorded a video with the title “if you don’t ask, the answer is always no!”

He called it “warikoo wednesdays”.

Since then, the brand has grown many folds and is present across most top social networks. The brand continues to grow largely through video content, by helping people make choices from a point of awareness and not ignorance.

Vaibhav Sisinty

Vaibhav is a growth hacker by profession and an entrepreneur at heart.

He fell in love with marketing when he started “Discovery Android” in 2011. He, along with 3 team members, was successful in growing it to 1M+ page views in a year’s time.

.In his second year of engineering in 2013, when students are generally busy studying new subjects, he started CrazyHeads, where he was managing a team of 14 crazy heads who had a knack for growth marketing.

In less than 3 years, they served over 100 clients from India, US, Brazil, Australia etc. In 2014, CrazyHeads won “Fast Emerging Digital Media Startup of the Year” award.

Uber, the $40B beast now, was then trying to get its foot placed in Indian Market. He joined Uber to help them tap the unexplored markets in India and increase brand visibility. At the age of 23, he was promoted to the post of Marketing Manager.

Since then, he has been a marketing consultant to over 60 startups, helping them to find new customers & grow exponentially through growth hacking at half the budget of digital marketing.

Till now, he has launched three courses on Growth Hacking – Linkedin, FB Chatbots and Instagram (Visit sisinty.com to check them out).

Entrepreneur, KillerStartups, BuzzFeed, The Hindu and other reputed publications have featured him in their articles and other resources.

He has delivered over 40 workshops and 20 talks in top companies, colleges as well as online events. Get a glimpse of a few of his talks here (https://sisinty.com/speaking/)

Kiran Mazumdar Shaw

A pioneer of the biotechnology industry in India and the head of the country’s leading biotechnology enterprise, Biocon, Ms. Kiran Mazumdar-Shaw is a highly respected businesswoman. Ms. Mazumdar-Shaw, a first generation entrepreneur, has made her country proud with a globally recognized biopharmaceutical enterprise that is committed to innovation and affordability in delivering world-class therapeutics to patients globally.

Kiran Mazumdar-Shaw is the Chairperson and Managing Director of Biocon, Asia’s leading bio-pharmaceuticals enterprise. Named among TIME magazine’s 100 most influential people in the world, she is recognized as a global thought leader for Biotechnology. Under her stewardship, Biocon has evolved since its inception in 1978 from an industrial enzymes company to a fully-integrated, innovation-led, emerging global biopharmaceutical enterprise committed to reduce therapy costs of chronic conditions like diabetes, cancer and autoimmune diseases.

As a global influencer, she is ranked among ‘World’s 25 Most Influential People in Biopharma’ by Fierce Biotech, Forbes magazine’s ‘World’s 100 Most Powerful Women’ and Fortune’s ‘Top 25 Most Powerful Women in Asia-Pacific.’ She has been recognized as the only Indian on Forbes’ list of ‘World’s Self-Made Women Billionaires.’ She has been featured in ‘The Worldview 100 List’ of the most influential visionaries by Scientific American magazine and named among the ‘100 Leading Global Thinkers’ by Foreign Policy magazine. She has ranked No. 1 in the Business Captains category on ‘Medicine Maker Power List’ 2018, an index of the 100 most influential people across the globe in the field of medicine, where she has been among the Top 10, consecutively since 2015. Most recently, she is elected as a full-term member of the Board of Trustees of The MIT Corporation, USA.

Importantly, she has been recognized with the Padma Shri (1989) & the Padma Bhushan (2005), two of India’s prestigious civilian honors.

Kunal Shah

Kunal Shah is the founder of CRED, a members-only credit card payment app, and FreeCharge, a payments app now owned by one of India’s largest banks Axis Bank. 

Kunal Shah is among a number of Indian entrepreneurs who have launched new ventures for the second time. An MBA dropout from Mumbai’s Narsee Monjee Institute of Management Studies, Shah had earlier launched ventures such as PaisaBack, a cashback and promotional discount campaign platform for retailers. But he shutdown PaisaBack to set up FreeCharge in August 2010 along with Sandeep Tandon. The startup was acquired by Snapdeal in April 2015. After the acquisition, FreeCharge continued to be run as an independent entity under Shah’s leadership. He, however, left the firm in October 2016. Subsequently, in July 2017, Axis Bank acquired FreeCharge.

Kunal’s second stint at entrepreneurship comes a little over two years after he stepped down as the chief executive of FreeCharge.

“We are not entering the payments business because, by design, it’s not likely to make money ever. So the idea is, can you create more consumption avenues, more wealth-creation avenues?” – Kunal Shah

He is on a mission to not just change the way we pay our credit card bills, but the very way we live.

Abhijit Bhaduri

Strategic advisor to business leaders and organisations in transition. Executive coach to leaders on building a culture that attracts talent necessary to drive growth. Rated among the top 10 learning experts globally. Clients range from Fortune 100 companies to startups and large Indian organizations.

He is a LinkedIn Top Voice. He is the Brand Evangelist for Society for Human Resources Management (India and APAC) and a global influencer for brand Adobe.

Described by Forbes magazine as “One of India’s most interesting globalists”. Voted as No 1 HR Influencer on Social Media by SHRM. With more than 800,000 followers on LinkedIn and Twitter, he is one of the most influential voices on talent management.

Author of two bestselling books: The Digital Tsunami; Don’t Hire the Best – how to hire for culture fit. Latest book “Dreamers & Unicorns: How leadership, talent and culture are the new growth drivers.”

Former Chief Learning Officer for Wipro. Alumnus of Microsoft, PepsiCo, Colgate and Tata Steel.

On the Advisory Board of the program for Chief Learning Officers that is run by the Univ of Pennsylvania. Member of the Governing Council of MICA. Certified in Hogan Assessments. “Distinguished Alumnus of XLRI”. Certified Independent Director by Ministry of Corporate Affairs, Govt of India.

Blogs for The Economic Times, Times of India. Has written for Business Line and People Matters magazine. Writings published by Forbes, Harvard Business Review, HBR Ascend, Wall Street Journal, SHRM South Asia blog, DDI, and The Conference Board.

Vani Kola

Vani Kola is the Founder and Managing Director of Kalaari Capital, one of India’s leading early-stage venture capital firms. She is a proponent for India’s digital opportunity to create next-gen large scale companies, which will scale globally.

Having been a 2x entrepreneur in Silicon Valley, Vani’s investment philosophy is derived from her successful entrepreneurial experiences. This includes recognizing young, first-time entrepreneurs with passion and perseverance. Vani values integrity in interactions as the key to building deep relationships. She enjoys mentoring entrepreneurs and guiding them into becoming seasoned business leaders.

Vani has successfully led more than 30 investments at Kalaari in e-commerce, gaming, digital content, healthcare and more. Some of her successes include: Dream11, Myntra, Cure.fit, and Snapdeal. Vani currently serves on the board of several companies that are redefining the landscape of Indian business.

Over the last decade, Vani has become an influential voice in the country’s vibrant startup ecosystem. She has been profiled in numerous books and has been identified as one of Fortune India’s ‘Most Powerful Women in Business.’ She is also actively involved in supporting various organizations fostering entrepreneurship and women leadership.


Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies. Personal branding isn’t limited to those in the public sphere. Regardless of who you are, you can showcase your talents.

Are you looking to create your own personal brand. Read our blogs for more details. If you still feel confused, schedule a call with our brand consultants below.

How to start a blog in 8 easy steps?

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This is the age of content — people are always looking for more to absorb, and your unique voice has a place on the vast, limitless interwebs, too.

Starting a blog can feel overwhelming. But the truth is, it’s doable for anyone with the right guidance.

We’re here to help you navigate every step so you can start a blog stress free –  from choosing your domain name to publishing your first post.

This is a long post, so here’s a quick summary of what we’ll be covering:

 

  1. Select a niche for your blog

  2. Choose a blogging platform

  3. Pick a domain name

  4. Get a web hosting account

  5. Build a content strategy

  6. Select a theme and design your blog

  7. Write and publish blog content

  8. Optimize your blog content for SEO

Select a perfect niche for your blog

There are millions of topics you can talk about, but we’re here to find your niche, your expertise, the one type of content you can talk about for hours on end.

  • First, make sure to pick a niche that you are the most interested in – the one you are passionate about.

  • Second, you need to make sure a niche has enough audience interest—topics people searching for.

That way you will follow your passion, find your readers, and enjoy your blogging journey.

Choose a blogging platform

At this stage, you’ll need to look at the available blogging platforms out there and determine the type of blog management software that you are going to use.

There are a multitude of options for you to choose from, your work here is to go through them and get a feel of which platform is best suited to your style of writing, how easy is it for you to access and use even how do you like the look and feel of the blogs put up on these platforms.

Pick a domain name

Your domain name will be the name by which you will be known online, no matter what niche you choose. It becomes your identity, your personal brand needs to be supplemented by this name, so choose wisely.

Users who know your domain name can simply type it into their browser’s address bar. Others will be able to discover you through search engines such as Google and Bing, so you definitely need to find a unique blog name.

Get a web hosting account

After choosing a domain name, selecting a reliable hosting service will be one of the most important decisions you make. 

To a great extent, the functionality and performance of your site will depend on your blog hosting. The host makes sure your blog is available 24/7 to potential readers and it’s where your contents and files are stored online. 

Most hosting companies will also provide you a free domain for the first year when you buy their services.

Build a content strategy

Perhaps the most important step of all, building a strategy around your content gives you clarity of what you should be creating and when you should be creating a certain piece of content.

A content strategy can be as simple as building a theme for your month’s posts, deciding how many blogs you want to make in that period and then building a structure around how you’re going to publish them and when.

It gives your blog the structure it needs and you, a certain peace of mind.

Select a theme and design your blog

The first thing your blog needs is a face (design and layout).

The blogging platform that you have chosen will most likely have a lot of templates to choose from and have subsequent editing options for you to make that template your own.

Know that this is the look and feel of your blog and will play a huge part in how people perceive you and your content.

Write and publish blog content

The step you’ve been waiting for.

At this point, you have set up your blog completely, you have built a content strategy and you are now all set to start putting your content out into the world.

Now comes the moment of truth and you can actually start blogging. You need to learn how to write your first blog post. On the web, any useful information that you share with readers is called “content.” It must be something valuable that people will want to interact with and come back for more.

Here is a simple 3-step approach to ensuring the quality of any content piece – 

 

  • Point – State your main blog topic idea that you are covering.

  • Prove – Give an example of the idea you are covering.

  • Perform – Give a simple way to execute the idea.

Optimize your blog content for SEO

Search engine optimization (SEO) is the process that website owners use to get more traffic to their web pages from search engines (such as Google). 

SEO involves many different tactics and techniques. As a blogger, you will have to get familiar with these. As a bare minimum, you will have to do the following for every blog post or page you publish on your blog: perform keyword optimization and add SEO meta tags on all pages.   

Keyword optimization – 

This is the process of researching and selecting the right set of keywords that you think people will type in a search to find information like yours online.  

SEO meta tags – 

When you publish a new blog post or page, you can add SEO meta tags for each piece of content.  These are the title and description tags. These tags are not seen on the actual page, but Google will use these to better understand what the webpage is about.

Congratulations! You’ve learned how to start a blog. You have your own domain name, hosting space and your blog is set up.

 

We hope this guide has answered any questions you had on how to start your blog, but if any of the steps were unclear to you, you can book a free consultation call with us below.

Why is it important to build a Personal Brand?

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There was a time when only celebrities or big companies had access to their personal brands. A time when famous singers, musicians, and actors got all the attention.

Was it even possible for an entrepreneur to become a brand back then?

Luckily, things have changed dramatically over the last two decades.

A personal brand is almost like a corporate brand. Instead of marketing a business, you market yourself.

Whether you’re an ambitious entrepreneur,  speaker, or marketer, you can quickly build your brand and upscale your business like never before.

But it wouldn’t happen overnight.

Need some inspiration?

Ankur Warikoo used his brand to build and grow his personal value to over 1 Million followers on LinkedIn and is widely regarded as one of the top knowledge content creators in India, today.

We, at Konnct.me reached out to hundreds of educators and asked them a very simple question – Why is it important to build a personal brand?

Amongst the numerous answers we got, we were able to come down to the 5 most common and relevant answers –

It helps you define your "Why"

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What is your “why”?

It is the reason why you do what you do. It becomes your driving force, the reason behind all those sleepless nights, the restless mornings and the force behind the undying passion with which you take on your day.

Defining your why is how you find your place in the world, it helps you give direction to your efforts and hardwork. .

Your “why” is what keeps you going.

It helps you relate to your target audience

What makes you follow a particular personality on LinkedIn or even a certain content creator on twitter?

Is it just because they create good content or is it because on some level you relate to their content, their style of talking, maybe even their way of approaching their audience?

Relating to your audience is how you can retain them for a longer period of time. They will fall in love with you, follow you to the ends of the earth if they feel valued with you. Your followers are your erstwhile supporters, engage with them, understand them and know that you have made connections that will last a lifetime.

It helps you take the next step towards achieving your goals

Do you want your content to be seen by millions of people? Are you waiting on a crucial promotion? Is that deal just not going through?

Do you know what helps in all these situations? The answer is in the google search results of your name.

What do people see when they google you?

Achieving your goals is directly related to your personal brand. The stronger your personal brand, the faster and easier it becomes to achieve your goals.

It puts you in charge of your digital footprint

Who is in charge of you?

You, right?

Then why not take control of your digital footprint. Don’t let random people define who you are on any digital platform. Take the first step towards taking control. Build your personal brand.

It strengthens your visual image

What your personal brand is, is defined by your visual identity to a great extent. Keeping a positive outlook on your identity is very important.

You need to define how people see you, how they talk about you and how they perceive you, even when you’re not in the room.

Your visual image defines how people who don’t even know you, perceive you. If they look at you in a positive light before even meeting them, imagine how blown away they will be when they actually meet you!

As you can see, building your personal brand is of the utmost importance especially in today’s day and age. What entrepreneur, coach, influencer, or marketer wouldn’t want to utilize such a powerful asset to achieve their goals?

“It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.”

 

  – Gary Vaynerchuk

We hope this article has been helpful to you in building your personal brand. If you still have questions, you can book a free consultation call with us below.

What are the factors involved in building a personal brand in 2021?

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People connect with People, not with Brands

Whether you’re building the next big thing in tech, driving leads for your entrepreneurial venture or even creating the impact you wish to see in the world, investing in your personal brand is of the utmost importance.

The same way how the internet amplifies an outstanding personal brand, the same is true for a horrible one, just in the opposite direction. This is still not the worst part, the worst part is having no online personal brand. Not having a digital footprint just pushes you into oblivion. Now, that might be preferable for some people, but just the fact that you are reading this, means your personal brand means something to you.

Now, building your personal brand is a time taking process and you need to keep a lot of things in mind.

You need a good graphic designer, a great writer and an even better content curator. Apart from all of this, you need to figure out what you want to talk about, who you want to reach out to, even what people are saying about you.

That’s a lot of things, right?

Well, we have you covered. We’ve curated a list of the 3 most important factors you need to keep in mind while building your personal brand in 2021.

 

Identify who you are

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Who are you? A question, most people claim to know the answer to, but very few really understand.

Defining who you are is the first and possibly the most important step of building your personal brand. There are a few questions to answer here – 

 

  1. What are you doing professionally?

  2. Do you have a side hustle?

  3. What are your skills?

  4. How would you describe your personality?

  5. What part of your life excites you the most?

Answering these questions is taking the first step towards defining who you are and by extension, the first step towards building your personal brand.

What’s your story?

Vague, isn’t it. Well, not really!

Your story is your journey. It is the part that gives you the credibility you deserve. 

People don’t like to learn something from someone they don’t know anything about. You need to tell them where you come from. What you went through to get to this position. Your experience holds much more value than you can imagine.

We will all listen to Bill Gates or Elon Musk when they talk about a tech revolution, right?

Why? Is it because they’re just someone talking about the topic or is it because we know their words actually hold the weight of years of experience and insights. We know what they are saying must hold some value.

This is exactly what you need to build!

Who are you building your personal brand for?

Great, now you’ve pinpointed who you are and what your story is, but do you know who is going to be your audience? Who are the people you want to consume your content? Who are you building your personal brand for? What is your target audience?

Perhaps the most important question of all! Defining the right audience is key towards building a successful personal brand. You could have the best content in the world but it won’t be appreciated in the right amount if it doesn’t reach the right audience.

How do you define your audience? So, after figuring out your brand identity, you need to understand who are the people who will benefit from your content and hence will follow you, even aspire to be you.

There are three very simple categories – 

  1. The people you impact directly. 

  2. Those that can pay you.

  3. Those that influence the ones that can pay you.

Once you define the kinds of people in these categories for your personal brand, you’re all set

Still confused? Let’s see if we can help you out! Book a free consultation call with us below where we can help you realise your brand’s true potential.