Driving Engagement by Impactful Content
Content is King!
You may have heard this statement in a lot of places.
And to be really honest it is true in every sense.
But is it really easy to write content that drives traffic!
Let see with this case study
Our objective was to drive engagement by curating high-quality impactful content.
To achieve this, we created a strategy.
We implemented a 360-degree approach to LinkedIn personal brand building.
- First we optimized our profile on the basis of searchability, clickability & approachability.
- Increased our network with relevant professionals.
- Developed high-quality thought leadership content and connected with our audience.
To develop high quality content, we did thorough research and created impactful content pieces around it!
We made sure our content pieces provided value to our audience by engaging ourselves in creating niche-related content.
This helped us gain
- An increase in our post views to 37k!
- Our average engagement rate increased up to 3.25%.
- Our network growth increased to 400+.
All this was possible through strategic planning of our content on LinkedIn.