LinkedIn Skills and Endorsements – Why is it important?

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LinkedIn is where all professionals should be. The world’s biggest professional social media platform, with over 750 million active users in 200 countries, can allow you to connect with companies, stay up to date on market dynamics, and network with others in your industry.

We know how important it is to look your best professionally and be recognized for your skills, especially if you’re searching for a new job. An easy way to do this is to make sure that your “Skills & Endorsements” are up to date on your LinkedIn Profile. 

The Skills Section

The goal of the skills section and quiz is to help you add talent to your profile for job applications. You can include any talents that demonstrate your competence. Add keywords to the items and services you offer to make it easier for your audience to find you.

Why are the skills you include important?

  • Your potential audience can quickly see what you’re capable of by looking at your list of skills.
  • The more abilities you list, the more likely it is that prospective customers will approach you.
  • Your potential audience may find out about your hireability and skills by searching on LinkedIn.

How to best use the skill section?

  • One of the greatest methods to boost your chances of landing a job is to create a focused and polished skills section on your LinkedIn profile.
  • If you don’t have enough skills, LinkedIn Learning is a simple approach to gain those skills and keep your brand up to date.
  • A skill area is a great place for recruiters and potential consumers to look at. As a result, you must maintain your current talents.
  • Whenever recruiters look for applicants, Google ranks you based on the keywords you mention in your profile skill area.
  • As per LinkedIn data, individuals who include five or more talents are contacted 33 times by more recruiters and have their profiles seen 17 times more.

Endorsement section

Once you’ve submitted all skills to your profile, 1st-degree relationships can authenticate it and reinforce its weightage. These are referred to as skill endorsements, and they differ from recommendations. Consider endorsements to be better keywords. LinkedIn ranks your talents based on the number of recommendations you have, but you may reorganize the list and place the skills you want to focus on higher on the list to acquire more endorsements.

Why use enforcement?

As a LinkedIn member, you have the option of endorsing people in your first level network. When another person supports your talents, it adds to the quality of your profile and boosts your chances of being identified for opportunities using those skills.

However, one thing to keep in mind is that endorsements from individuals who don’t know you well aren’t always reliable. It is not a wise idea to just fill it up and pile your page with a series of endorsements. Here, quality trumps quantity.


While the advantages of displaying talents and offering endorsements may not be immediately obvious, it’s a good practice to utilize them to build the groundwork for reaching out to individuals you haven’t talked with in a while or getting discovered by relevant managers on LinkedIn.

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