LinkedIn Summary—An Introduction to Your Professional Persona

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LinkedIn has a nasty record for just being a network for CEOs, salesmen, and university students who were compelled to create a profile as part of their university job skills program. As a result, many people handle their LinkedIn page as if it were an online CV. What they don’t realize is that LinkedIn is a robust search engine capable of driving focused, high-volume traffic to any account. 

The LinkedIn summary, often known as the “about” section, is frequently overlooked by Linkedin members. Many people leave it blank or write in a brief phrase that would be more appropriate for a LinkedIn headline or a CV summary. Regardless of whether you’re joining LinkedIn to look for a job, sell your brand, or establish your professional identity, the summary section is crucial real estate.

How to SEO optimize your Linkedin summary?

If your profile looks like the components list on the back of a Nutella container, a summary will be useless. By far the most room for intriguing writing and keyword optimization is in the “About” section. You must write a summary that speaks to the needs of the core demographic.

A simple market study will be able to provide you with an answer for this. Upon identifying your target audiences, you can produce a summary that appeals to them.  

What to include in your summary section?

According to recent research, job seekers with a detailed LinkedIn profile are 71 percent more likely to be contacted for an interview than those who do not have one. Here are some mandatory elements of a summary.

  • Begin by introducing yourself in your LinkedIn summary. Don’t start talking about your achievements or your unique selling point offer right away.
  • On LinkedIn, highlighting your accomplishments is a terrific approach to stand out. To bring attention to your most important accomplishments, use symbols in the form of bullet points.
  • Utilize statistics and stats to back up your accomplishments. Numbers and data backup your accomplishments by giving actual proof of the outcomes.
  • Use commonly used keywords in your summary to increase the searchability of your profile.
  • Make it personalised and tell your story. 

What to include in a Linkedin profile summary and what not to?

LinkedIn was created to make it easier for individuals to communicate with one another. As a result, feel free to apply a natural first-person approach in the summary. Do not use a third-person summary as it will not resonate with your contacts as well as a conversational tone will.

Make use of this chance to show off who you are as a professional as well as what makes you unique, intriguing, and unforgettable. Begin with a compelling opener, then draw the viewers in with a genuine story. However, remember to remain authentic to yourself so that the viewers can see the real you and make connections that are real and grounded. 

Keep in mind that your whole LinkedIn profile is a marketing piece, highlighting your core competencies to a specific target. As a result, choose your intended audience and tailor your summary to them. Hence, use target keywords, add images that attract but do make it an advertising piece that only focuses on selling the brand without any personal opinion or touch. 


You may make the best first impact on potential contacts by customizing the design of your profile. You also make it simpler for potential clients to figure out what you’re all about and how to contact you. Don’t be scared to take your LinkedIn summary to areas that aren’t addressed in a curriculum or to a long, boring workshop. That isn’t to say that your summary needs to be dull.

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