What the hell is a Personal Brand?

Picture Source: https://www.forbes.com/sites/rachelmontanez/2019/09/03/personal-branding-mistakes-you-must-avoid-when-making-a-career-change/?sh=6d17bb0a6aa2 

At one point or the other, we have all googled ourselves, haven’t we?

Do we all like the results, we see? Maybe or maybe not.

Huh, if only there was a way to control these results. Wouldn’t that be fun?

What if I were to tell you that there is a way and this blog is about exactly that. In this blog we are going to talk about the talk of the town. We are going to talk about what a personal brand is.

In short, a personal brand is a method to control your perception in the eyes of others, a chance to tell your story in your own way by controlling the narrative.

This may all sound a bit vague. So let’s break it down. Personal branding is a conscious exercise to build a narrative about yourself for your followers (or future followers). The aim can be to target your friends, family, colleagues, investors, or any one you wish to influence.

Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you as. It is the telling of your story, and how it reflects on your conduct, behavior, spoken and unspoken words, as well as your attitude.

Personal branding is what shapes your perception in the eyes of the public, both your followers and otherwise. A personal brand is all about creating an image for the outside world and marketing yourself as an individual. 

Essentially, your personal brand is the story that’s told about you when you’re not in the room.

Your story is also being told online. What’s being said about you on digital platforms? Is it praise or critique? 

You can either ignore your personal brand, and let it develop organically,  beyond your control, or you can help build your personal brand to depict you as the person you want to be.

Building a personal brand intentionally will allow you to tell your story as you want it to be told, to establish yourself as an expert in your field and to connect with your customers and clients beyond your products and services alone.

Why is it important to build your personal brand?

                                                        Picture Source: https://www.linkedin.com/pulse/how-choose-great-brand-name-didac-hormiga/

A good Personal Brand presence helps you stand out in the crowd! 

You saw how many people were there on your name’s search on Google. You need to be different. You deserve it.

Building a personal brand has never been more important. For many of our industries, we’re in a state of immense change, and how we communicate with our audience is changing as well.  We’ve had to learn how to communicate virtually with fewer in-person interactions and with more online  interactions over the past year.

With limited opportunities to build relationships with your followers and audience, the need for a strong personal brand has never been greater. Things you may have used to build your brand in 2019 no longer work to the same effect in 2021, but the doors are wide open for new possibilities when it comes to developing your personal brand.

Building a personal brand is much like building a bridge between you and your customer.  By revealing parts of yourself through your brand, your customer can start to relate to you and build trust with you.

They say we do business with “people we know, like and trust”, and our personal brand is the first step towards building that bridge. 

If you haven’t created a Personal Brand yet and are looking to create one, here are some questions to get you started (or you can schedule a consulting session with us) below :

 

  1. How will your brand make people feel?

  2. What makes you different?

  3. What are your core beliefs and values?

  4. What’s your message?

  5. Who is your ideal Target audience?

  6. How are you influential?

  7. What problem do you solve?

  8. What’s your niche?

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